Vice President, Digital Marketing Analytics

Position Overview

Vice President, Digital Marketing Analytics – Empowering Health Outcomes Through Data. At CMI Media Group—a leading healthcare marketing agency—you will spearhead the strategic measurement and analysis efforts to drive best‑in‑class analytical solutions for our clients. In this role, you will use data to uncover insights that drive strategic decisions and ultimately improve healthcare outcomes.

Key Responsibilities

• Lead the strategic direction of measurement and analysis plans to ensure alignment with client business objectives.
• Oversee the analysis of campaign performance, identify trends and opportunities, and provide actionable optimization recommendations.
• Serve as a trusted advisor and escalation point for internal and external stakeholders, delivering data‑driven insights.
• Collaborate with the Manager/Director to develop compelling reports and presentations that clearly communicate key findings.
• Cultivate and strengthen client relationships—especially within analytics teams—to foster trust and demonstrate the value of our services.
• Spearhead departmental objectives by setting ambitious goals and inspiring your team to achieve them.
• Stay at the forefront of the industry by evaluating new measurement methodologies and analytical technologies.
• Play an active role in new business development and identify opportunities for innovative analytical solutions.
• Represent CMI Media Group at key industry events to showcase thought leadership and build valuable relationships.

Required Qualifications

• 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
• 7+ years of experience building and managing high-performing teams, creating a collaborative and results‑oriented environment.
• Proven leadership skills with a track record of developing strong client relationships and excellent communication abilities.
• Strong experience managing and coordinating multiple projects across internal teams while delivering high‑quality work under tight deadlines.

Preferred Qualifications

• Experience or education in the pharmaceutical industry, demonstrating an understanding of its unique challenges and opportunities.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI methodologies.

Benefits & Perks

• Compensation: Base salary ranges from $115,000 to $230,000, varying based on business needs, experience, level of responsibility, and qualifications.
• Benefits: Competitive benefits package available. Please visit WPP Benefits for more details.