Marketing Associate
Wonita International Inc12 months ago
Sacramento, CA, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
We are a fast-growing company with multiple consumer product brands, including lifestyle gardening kits and art & craft products with unique IP designs. Our mission is to inspire sustainable lifestyles and creative expression through innovative products. We are looking for a Marketing Associate who not only has hands-on marketing experience but also brings strong business thinking and strategic insight to help scale our brands. Work Location: In person.
Key Responsibilities
- Plan, execute, and optimize marketing campaigns that align with brand strategy and business goals.
- Manage digital channels (social media, email, content marketing, paid ads) to grow awareness, engagement, and sales.
- Collaborate with product and creative teams to develop compelling messaging and marketing assets.
- Analyze campaign and sales performance data, generate insights, and recommend improvements.
- Conduct market research to identify consumer trends, competitive activity, and new growth opportunities.
- Contribute to long-term brand strategy, pricing, positioning, and promotional planning.
- Coordinate partnerships, influencers, and community outreach initiatives.
- Support e-commerce activities, including website promotions, product launches, and SEO improvements.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–4 years of proven experience in marketing, preferably with consumer products, e-commerce, or lifestyle brands.
- Strong business acumen and the ability to connect marketing activities to overall business strategy and results.
- Analytical thinker with the ability to interpret data and apply insights.
- Excellent communication skills (written and verbal) with an eye for storytelling and branding.
- Proficiency with digital marketing tools (social media platforms, Google Analytics, email automation, SEO tools, etc.).
- Self-starter, resourceful, and comfortable managing multiple priorities in a fast-paced environment.
- Passion for gardening, crafts, DIY, or lifestyle products is a plus.
Benefits & Perks
- Opportunity to work across innovative consumer product categories.
- A creative and entrepreneurial team environment.
- The chance to influence strategy and growth early on.
- Compensation: From $20.00 per hour
- Job Types: Full-time, Part-time
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Required Skills
Digital Marketing
Social Media
Community Outreach
Campaign Management
SEO
Content Marketing
Market Research
Email Marketing
E-commerce
Strategic Planning
Branding
Data Analysis