Marketing Associate

Wonita International Inc12 months ago
Sacramento, CA, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

We are a fast-growing company with multiple consumer product brands, including lifestyle gardening kits and art & craft products with unique IP designs. Our mission is to inspire sustainable lifestyles and creative expression through innovative products. We are looking for a Marketing Associate who not only has hands-on marketing experience but also brings strong business thinking and strategic insight to help scale our brands. Work Location: In person.

Key Responsibilities

  • Plan, execute, and optimize marketing campaigns that align with brand strategy and business goals.
  • Manage digital channels (social media, email, content marketing, paid ads) to grow awareness, engagement, and sales.
  • Collaborate with product and creative teams to develop compelling messaging and marketing assets.
  • Analyze campaign and sales performance data, generate insights, and recommend improvements.
  • Conduct market research to identify consumer trends, competitive activity, and new growth opportunities.
  • Contribute to long-term brand strategy, pricing, positioning, and promotional planning.
  • Coordinate partnerships, influencers, and community outreach initiatives.
  • Support e-commerce activities, including website promotions, product launches, and SEO improvements.

Required Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 2–4 years of proven experience in marketing, preferably with consumer products, e-commerce, or lifestyle brands.
  • Strong business acumen and the ability to connect marketing activities to overall business strategy and results.
  • Analytical thinker with the ability to interpret data and apply insights.
  • Excellent communication skills (written and verbal) with an eye for storytelling and branding.
  • Proficiency with digital marketing tools (social media platforms, Google Analytics, email automation, SEO tools, etc.).
  • Self-starter, resourceful, and comfortable managing multiple priorities in a fast-paced environment.
  • Passion for gardening, crafts, DIY, or lifestyle products is a plus.

Benefits & Perks

  • Opportunity to work across innovative consumer product categories.
  • A creative and entrepreneurial team environment.
  • The chance to influence strategy and growth early on.
  • Compensation: From $20.00 per hour
  • Job Types: Full-time, Part-time
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Required Skills

Digital Marketing
Social Media
Community Outreach
Campaign Management
SEO
Content Marketing
Market Research
Email Marketing
E-commerce
Strategic Planning
Branding
Data Analysis