Digital Marketing/Product Specialist

Position Overview

Product Specialist – 6-Month Contract-to-Hire
Torrance, CA — 80% Onsite, 20% Remote

The Product Specialist is responsible for the production, development, and ongoing maintenance of core sections of the organization’s website, which receives over 60 million visits annually. This role plays a critical part in the digital marketing strategy by managing projects, coordinating compelling digital content, and supporting initiatives that drive awareness, engagement, consideration, and lead conversion.

Key Responsibilities

• Manage key model or product landing pages, content/asset updates, and website maintenance activities to support launches, promotions, and brand initiatives. Ensure launch strategies, business requirements, and KPI goals are effectively communicated to agency partners for accurate and compelling brand representation.
• Collaborate with internal teams (e.g., CX, IT, Sales, Service), cross-functional departments (e.g., Advertising, PR, Product Planning, Social Media), and external agencies to support key initiatives and ensure content accuracy across digital platforms.
• Support the digital marketing team by managing workflows and identifying opportunities to increase operational efficiency and streamline decision-making through effective use of project management tools and marketing technologies.
• Conduct User Acceptance Testing (UAT) for all content updates and site enhancements to ensure successful deployment with minimal defects.
• Provide content authoring and project management support to the Digital Marketing team.
• Manage digital marketing projects in Jira by documenting requirements, tracking tasks and dependencies, and aligning timelines and resources to meet business goals. Oversee the full project lifecycle to ensure on-time, on-budget delivery while monitoring progress.
• Manage the digital content calendar and support timelines for website updates.
• Support personalization strategies to enhance user experiences and drive conversions, and contribute to digital transformation initiatives by integrating data-driven strategies across digital platforms.

Required Qualifications

• Bachelor’s degree in a relevant field
• 1–2 years of experience in digital marketing, website management, email marketing, marketing communications, or a similar field
• Experience or interest in the automotive industry is a plus
• Strong project management skills with the ability to handle multiple initiatives simultaneously
• Excellent communication skills and a collaborative mindset for working with cross-functional teams and agencies
• A strategic mindset with high attention to detail
• Agency or vendor management experience is preferred
• Knowledge of UX/UI design principles is helpful
• Understanding of website development concepts and content management tools (hands-on experience is a plus)
• CMS experience is a plus
• Familiarity with SEO/SEM and digital media
• Experience with web analytics and performance optimization
• Knowledge of Adobe Analytics is helpful
• Familiarity with Agile project frameworks is a plus
• Flexibility and adaptability

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