Marketing Specialist - Real Estate Products & Solutions

Position Overview

We are seeking a dynamic and experienced Product Marketing Manager to lead go-to-market strategy, messaging, and positioning for MSCI’s Real Estate solutions in North America. The ideal candidate will combine deep domain knowledge in commercial real estate with a strong understanding of our core client segments—Asset Owners and Asset Managers. You will work cross-functionally with product management, sales, research, and communications teams to launch and promote offerings that address the evolving needs of institutional real estate investors and managers globally.

Key Responsibilities

• Develop and execute go-to-market strategies for MSCI’s Real Estate products and solutions, focusing on the specific needs and decision-making journeys of Asset Owners and Asset Managers.
• Craft client-centric messaging, positioning, and value propositions that reflect the investment priorities, regulatory drivers, and operational models of institutional real estate investors.
• Create and manage high-impact marketing content and campaigns, including thought leadership pieces, webinars, product collateral, and web content.
• Partner with product management from the early stages of product development to test market demand, validate use cases, and ensure industry relevance.
• Lead competitive and market intelligence efforts, staying ahead of trends in commercial real estate, technology (including AI), ESG, and capital allocation strategies.
• Collaborate with coverage management teams to support pipeline development and provide client-facing materials.
• Enhance sales enablement by equipping client-facing teams with positioning guides, pitch materials, and training that address client pain points.
• Champion the use of AI and analytics to develop scalable, insights-driven marketing approaches.
• Partner with digital teams to measure and report on campaign effectiveness and engagement.

Required Qualifications

• 7+ years of experience in product marketing, strategy, or related roles, ideally within commercial real estate, real assets, or financial services.
• In-depth understanding of the commercial property investment ecosystem, including fund management, valuation, and risk/return frameworks.
• Proven ability to translate complex products into clear, differentiated messaging.
• Strong written and verbal communication skills with an emphasis on storytelling and client-centric narratives.
• Demonstrated comfort with AI tools, data-driven marketing, and a keen aptitude for technology and innovation.
• Experience collaborating across global teams and managing multiple stakeholders.

Benefits & Perks

• Salary range: $133,000 - $173,000/year plus eligible for annual bonus
• Transparent compensation schemes and comprehensive employee benefits ensuring your financial security, health, and overall wellbeing.
• Flexible working arrangements, advanced technology, and collaborative workspaces.
• A culture of high performance and innovation where your ideas are valued and new solutions are encouraged.
• Access to a global network of talented colleagues along with extensive learning and career development opportunities.
• An inclusive environment featuring multiple Employee Resource Groups to foster belonging and support.