Director, Digital Marketing Strategy

Position Overview

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time.
Preference: Candidate location in the NY Tri-State area
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic, cross-functional environment.

Key Responsibilities

• Lead the creation of new initiatives to support long-term digital strategies (including social media, web, video) and database marketing (text, email).
• Oversee a team of five digital, social, and database marketing professionals.
• Direct digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms.
• Manage and optimize digital and social platforms to ensure alignment with brand guidelines.
• Develop and manage a robust strategy for paid and organic content that is audience-centric and aligns with business goals.
• Oversee creation and maintenance of websites, ensuring quality in content, accessibility, design, and performance.
• Collaborate with IT to enhance site UX/UI in line with company branding and goals.
• Conduct regular audits to identify optimization opportunities in content, navigation, SEO, and user flow.
• Develop and oversee an enterprise video strategy.
• Plan and manage the strategy, content, and execution of email and text campaigns.
• Optimize databases for personalized communication through effective segmentation, targeting, and automation to boost engagement and drive conversions.
• Identify, cultivate, and manage high-level relationships with digital experts, platform representatives, and influencers.
• Oversee preparation of competitive intelligence, analysis reports, and reputation dashboards.
• Maintain cutting-edge knowledge of trends, social platforms, and key industry developments.

Required Qualifications

• 10+ years of experience in Communications, Marketing, or related fields, including 5+ years in leadership and team management.
• Expertise in digital/social media, analytics, and digital marketing.
• Proficiency with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, and Salesforce CRM/Marketing Cloud.

Benefits & Perks

• Compensation: $116,100.00 - $214,700.00 per year
• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work options (remote, hybrid, field, or office schedules)