ASSOC MGR, DIGITAL MARKETING

Position Overview

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer, offering an online and catalog marketplace with a curated collection of top plus size brands. The Associate Manager, Digital Marketing will play a pivotal role within the E-Commerce team by driving revenue through a comprehensive digital marketing strategy. This role involves overseeing social media marketing initiatives, collaborating on SEO, SEM, and other paid channel strategies, and working closely with cross-functional teams to align marketing efforts with overall business objectives. A strong analytical mindset is essential for reporting and optimizing performance across digital channels.

Key Responsibilities

• Take ownership of demand, margin, and ROI across digital channels (paid search, affiliates, display advertising, social media) and implement strategies to drive sustainable growth.
• Oversee the daily email marketing calendar and lead a testing agenda, including regular A/B tests, utilizing data-driven insights to enhance effectiveness.
• Manage the digital marketing budgeting process along with monthly, weekly, and daily forecasting and reporting for key financial metrics, developing quantitative, data-driven business recommendations.
• Collaborate with external agencies on channels such as paid search, display, social media, and affiliates, reviewing performance reports to identify improvement opportunities.
• Assist with ad hoc SEO tasks by working with the SEO team to implement best practices and meet project goals efficiently.
• Foster strong partnerships with Merchandising, Creative, Finance, Customer Insights, and Web Production teams to ensure marketing strategies align with overall business objectives.
• Provide actionable insights from digital marketing performance data, presenting findings and recommendations to stakeholders for data-informed decision-making.
• Stay updated on industry trends and emerging digital marketing technologies, leveraging this knowledge to drive innovation and enhance strategies.

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 2-3 years of experience in digital direct response marketing, marketing effectiveness analysis, or e-commerce planning/merchandising
• Experience in digital marketing or e-commerce at a fast-paced DTC or retail company is a plus
• Strong analytical skills with proficiency in Microsoft Excel, including dashboard creation/formatting
• Excellent written and verbal communication skills, along with strong team-working abilities
• Ability to prioritize multiple objectives in a fast-paced, evolving environment
• Strategic thinking combined with a tactical approach
• High level of organization and attention to detail
• Experience with Adobe Analytics/Omniture
• Expertise with Excel; experience with basic macros and ReportBuilder preferred
• Knowledge of Epsilon and Custora is a plus

Benefits & Perks

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity support during times of extreme hardship