Influencer Marketing Coordinator

Position Overview

Do you want to work for a Championship organization? We have the job for you! The Miami HEAT Business Communications team is seeking an Influencer Marketing Coordinator! In this role, you will help raise awareness and drive revenue through traditional and non-traditional media channels while working alongside the communications and digital PR teams. You will source and build relationships with influencers and content creators, ideate user-generated content around current trends, manage our creator database, and report on the success of various campaigns and initiatives. You will collaborate with teams including Digital Marketing, Content Marketing, eCommerce, and Paid & Performance Marketing.

Key Responsibilities

• Research new and outstanding digital influencers and content creators to add to the existing Miami HEAT database.
• Manage relationships with social media influencers and content creators.
• Maintain and manage the influencer/creator database.
• Craft and implement influencer/creator/media PR kits.
• Proactively stay updated with digital and social trends, and monitor competitors and influencer activity across platforms.
• Source influencers for the internal database across multiple platforms (TikTok, Instagram, YouTube, etc.) ensuring the database remains current.
• Oversee the day-to-day operations of the #HEATInTheCommunity influencer program including sourcing, outreach, and execution.
• Assist in managing the HEAT retail influencer program including sourcing, outreach, and execution.
• Help manage influencer and content creator campaigns using our influencer marketing platform.
• Supervise social media coverage and build monthly and weekly reports tracking influencer posts, campaign results, and KPIs.
• Measure and report efficiency of influencer and digital marketing campaigns, presenting practical insights for future improvements.
• Stay informed of local events and ideate ways for the organization to be involved.

Required Qualifications

• Bachelor’s Degree Required.
• 1-3 years of influencer marketing, digital marketing, or PR experience.
• Excellent organizational and interpersonal skills.
• Ability to master multiple projects simultaneously and set priorities.
• Proficient in all major social media platforms (Instagram, YouTube, Twitter, Facebook, TikTok, Snapchat, etc.) and current digital marketing trends.
• Familiarity with influencer marketing programs such as Julius Works.
• A discerning eye for quality digital content.
• Willingness to work nights, weekends, and holidays (HEAT Games + FTX Arena Shows and Events).
• Proficient understanding of influencer analytics, KPI calculations, and industry terminology.

The HEAT Group Vaccination Policy must be followed by the successful candidate.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, or any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP.