Marketing Analytics Manager

Position Overview

Marketing Analytics Manager at a dynamic client that excels in transforming leading organizations and communities around the world. Our client is known for an amazing organizational infrastructure and culture – truly the best place to grow your career. In this mid-senior role, you will drive analytical projects that guide marketing strategies, blending quantitative methods with expert consulting.

Key Responsibilities

• Utilize quantitative methods to assess the impact of offline and digital marketing.
• Interact directly with clients to understand and address their needs.
• Provide thorough analyses, tailored recommendations, presentations, and advice to clients.
• Conduct project-based analytics including Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion, and Demand Forecasting.
• Lead and mentor a team, taking full responsibility for their growth and development.

Required Qualifications

• Approximately 5+ years of experience in analyzing marketing data using SAS and other statistical modeling tools.
• Strong management and leadership skills with proven experience in external consulting.
• Proficiency in SAS or similar statistical modeling tools.
• Expertise in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, and Customer-level data analysis.
• Willingness to travel extensively – up to 80% to 100% travel requirement.