Junior Marketing Coordinator - Belgium

Position Overview

bloomon is turning the flower industry on its head - for the better. By disrupting the traditional supply chain and harnessing technology, brand, and innovation, we deliver gifts and subscriptions that delight customers across Europe. Since launching in Amsterdam in 2014 and joining forces with Bloom & Wild in 2021, we have delivered over 20 million orders and become the largest direct-to-consumer flower business in Europe. Our vision is to create the destination for making life a little more thoughtful and beautiful, while also expanding our gifting offering to categories like cakes, candles, and cocktails. We care wildly about people and our planet, and are proud to be a certified B Corp committed to long-term positive change for our community and the world.

Key Responsibilities

• Build and own our Belgian marketing strategy to localise our efforts and (re)introduce bloomon to both new and existing customers
• Identify and implement opportunities across new and existing channels to leverage our brand and set these channels up for success
• Research potential brands to partner with on both a commercial and brand level
• Coordinate retro performance analysis for commercial peaks (Mother's Day, Christmas) to benchmark initiatives and inform future activities
• Scout, plan, implement and analyse local offline initiatives to increase brand awareness and boost orders
• Implement in-store collaborations with multiple brands across our yearly calendar, with special focus on peak moments like Mother's Day & Christmas
• Request and distribute assets with the Brand team (e.g., flyers and other offline materials)
• Ensure bouquets and vases are requested with the Central Planning Operations team and sent out on agreed dates with brands
• Expand the portfolio of ongoing (evergreen) commercial partnerships
• Source a longlist of potential (evergreen) commercial partners
• Draft proposals and coordinate requirements to successfully launch and develop partnerships
• Develop potential new opportunities with new and/or existing partners
• Forward new assets (copy, imagery) to existing partners with seasonal changes in mind, particularly around peak moments like Mother's Day
• Ensure continued growth and success of our B2B & in-box inserts channels in Belgium
• Manage the bloomon BE affiliate program and accelerate its growth
• Coordinate placements with the Partnerize (affiliate platform) team and distribute required information (codes, banners, etc.)
• Update textlinks and imagery according to seasonal changes
• Keep the placements calendar up-to-date

Required Qualifications

• Strong knowledge of the Belgian consumer market, customer behaviour, and the latest trends & developments in marketing
• Proactive and results-driven with demonstrated success in delivering impact through marketing activities
• Logical problem-solving skills with the ability to simplify complex challenges
• Excellent communication skills with a collaborative attitude toward multiple stakeholders
• Analytical with attention to detail, pragmatism, and the ability to drive projects to completion
• Ability to thrive in a fast-paced environment and confidently multitask
• Fluent in English and Flemish

Benefits & Perks

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that's close to your heart
• Commute support including options like a Swapfiets, an NS business card, or expense reimbursement
• Phone allowance
• 24 vacation days with an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for personal 'me time')
• 1 celebration day per year to celebrate an important holiday
• Flexible bank holidays to suit your beliefs, values, and celebration calendar
• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for managers
• In-person and virtual yoga every week
• Office kitchen stocked with healthy drinks and snacks
• Workplace pension contributions
• A flexible training framework through our Bloom & Learn programme for every stage of your career development
• Internal & external Speaker Sessions on inspirational topics
• Daily fresh and healthy lunch options at our Amsterdam and Amstelveen locations
• A BBQ-worthy rooftop terrace at our Amsterdam HQ
• Social & wellbeing monthly calendar
• Celebration of birthdays, anniversaries, and other important milestones
• Summer and end of year events, team lunches, and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions