Brand Marketing Group Manager

Position Overview

Miro’s Corporate Marketing team is responsible for expressing Miro’s story through brand communications, content, events and customer experiences. We are seeking a versatile Brand Marketing Manager to lead strategy, brand management and campaign execution across multiple channels. In this role, you will pivot between strategic thinking and hands-on execution while driving brand awareness, creating compelling content, and inspiring creative campaigns. Miro is a visual workspace for innovation used by over 100M users worldwide.

Key Responsibilities

• Develop and execute brand strategy, positioning and messaging that differentiates us in the market and resonates with target audiences.
• Drive brand awareness and equity through integrated marketing campaigns spanning digital, content, social, events and traditional channels.
• Create compelling brand assets and content that bring the brand story to life based on customer and market insights.
• Translate business objectives into creative briefs that inspire great work while maintaining strategic rigor.
• Synthesize customer feedback, competitive intelligence and market trends to refine brand positioning and campaign strategies.
• Analyze campaign performance, brand health metrics and market dynamics to optimize strategies and demonstrate ROI.
• Build relationships with customers, partners, influencers and media to amplify brand reach and credibility.

Required Qualifications

• 4-6 years in brand management, marketing or related roles; startup or high-growth environment experience strongly preferred.
• T-shaped marketer with depth in brand and multi-channel campaign management, along with broad knowledge across content, digital, social, events, analytics and creative production.
• Proven acumen and passion for using AI tools with a strong perspective on how AI is transforming marketing communications.
• Ability to do more with less, pivot quickly and thrive in ambiguity without rigid role definitions.
• Comfortable with data, metrics and the translation of insights into actionable strategy.
• Excellent written and verbal communication skills with a talent for storytelling and stakeholder engagement.
• Experience working cross-functionally and managing relationships with both internal teams and external partners.

Benefits & Perks

• Salary: $175,000—$200,000 USD
• Compensation: Final package components based on individual skills, qualifications and experience
• Competitive equity package
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team