Marketing Specialist

Position Overview

Marketing Specialist – At VyStar Credit Union, you will play a pivotal role in coordinating and managing email marketing initiatives as well as executing product marketing activities. Your responsibilities include utilizing integrated marketing automation and analytics tools to develop, track, and optimize campaigns, all with the goal of acquiring new members and deepening relationships with existing ones. Join our family of employees and contribute to our innovative marketing efforts.

Key Responsibilities

• Coordinate and manage email marketing campaigns, including creating workflows, automation, and ensuring compliance with regulations (e.g., CAN-SPAM Act).
• Collaborate with internal departments and business units to plan, launch, and report on product marketing campaigns.
• Utilize marketing automation platforms (including MCIF system) to personalize communications and track campaign performance.
• Oversee digital content management for product pages and coordinate updates across the website, mobile banking, and branch signage.
• Support internal project teams and assist with new initiatives within the marketing department.

Required Qualifications

• Bachelor’s degree (or equivalent combination of education and significant relevant experience).
• 4+ years of experience in marketing, sales, or financial services, including 2+ years in marketing.
• Excellent verbal and written communication skills with experience in business presentations.
• Advanced computer skills with proficiency in Microsoft Office (Word, Excel, PowerPoint) and Adobe Professional suite.

Preferred Qualifications

• 2+ years of product marketing or sales experience.
• Experience with email and digital marketing initiatives.
• Familiarity with HubSpot or similar marketing automation platforms.

Benefits & Perks

• Competitive Pay
• Excellent Benefit Package including a 401(k) Plan
• Extensive Paid Technical and On-the-Job Training
• Tuition Reimbursement
• Part-time positions start at a minimum of 30 hours per week.