Manager, Casino Integrated Marketing

Position Overview

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive – we’re shaping it, one bold step at a time. For those who see AI as a driver of progress, come build the future together.

As the Manager of Casino Integrated Marketing, you’ll own the marketing vision for Golden Nugget Online Casino, bringing a sharp strategy and a builder’s mindset to a rapidly growing part of our business. This is your chance to lead cross-functional efforts that drive user acquisition, boost lifetime value, and shape the creative expression of a legacy casino brand. With the autonomy to operate as the single-threaded marketing lead, you’ll move fast, think boldly, and make an immediate impact.

Key Responsibilities

• Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis. This role sits at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value.
• Operate as part of a lean team, demonstrating independence, resourcefulness, and the ability to rally cross-functional partners without heavy oversight. As the sole marketing owner dedicated to GNOG, you will shape a vision based on insights from marketing, analytics, and consumer data.
• Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated.
• Champion the use of AI and automation in creative development to maximize efficiency and impact.
• Advocate for GNOG marketing priorities across the organization.

Required Qualifications

• Minimum 5 years of relevant experience in marketing or strategy roles.
• 3+ years of proven success in the casino/gaming industry.
• An analytical mind experienced with data, capable of operating in ambiguity and making decisions without complete information.
• Innovative and solutions-focused, with a track record of driving new ideas and hypotheses that improve business metrics.
• Obsessive about prospective and existing customer journeys, with a keen understanding of the factors that influence behaviors.
• A positive, inclusive, and collaborative partner who takes initiative and coordinates effectively across diverse teams.
• A strong storyteller with the ability to communicate complex ideas in a compelling and digestible manner to Senior Leadership.

Benefits & Perks

• Compensation: Base salary range of 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and additional benefits.
• Opportunity to be part of a publicly traded technology company headquartered in Boston.
• Engage in a dynamic environment fueled by innovation and cutting-edge technology.
• Guidance through regulatory processes when required, including assistance with obtaining necessary gaming licenses.