SENIOR DIGITAL MARKETING SPECIALIST

Position Overview

Palco is a visionary company pioneering an emerging health-care movement that empowers people with disabilities and those aging to live independent and quality lives. We provide technology and financial services that assist individuals and their families to thrive in their home and communities. As the Senior Digital Marketing Specialist, you will develop and execute data-driven marketing strategies to enhance brand visibility, drive engagement, and optimize digital performance with a focus on digital advertising, content marketing, SEO/SEM, website conversion optimization, and performance tracking. This role offers a remote/work-from-home opportunity along with a solid work/life balance, autonomy, and career advancement opportunities.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Identify opportunities for digital growth and implement best practices for continuous improvement.
• Build and implement core digital advertising infrastructure, including new website development in collaboration with web development partners.
• Set up and integrate marketing automation systems (e.g., CRM, email automation, and customer journey mapping).
• Optimize website content for search engines to increase organic visibility.
• Manage and execute paid search campaigns to drive targeted traffic and conversions.
• Create, oversee, and optimize digital content across platforms, including blogs, email, and social media.
• Ensure content aligns with brand voice and marketing goals.
• Collaborate with the social media team to enhance organic engagement and manage paid social media ad campaigns.
• Track key performance metrics across all digital channels and campaigns while generating actionable insights.
• Manage website updates and improve conversion rates through A/B testing and UX optimization.
• Plan, execute, and optimize PPC, display, and social media advertising campaigns.
• Allocate and track digital marketing spend to ensure cost efficiency and maximum ROI, providing regular updates on budget utilization.
• Work cross-functionally with design, content, and sales teams to ensure cohesive marketing execution.

Required Qualifications

• 5-7 years of experience in digital marketing, performance marketing, or related roles.
• Strong expertise in SEO, SEM, paid media, social media marketing, and content strategy.
• Hands-on experience with Google Ads, Facebook/LinkedIn Ads, Google Analytics, and CRM platforms.
• Proficiency in marketing automation tools.
• Strong analytical mindset with the ability to interpret data and drive decision-making.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits & Perks

• Generous Paid Time Off
• Quarterly/Annual Bonus Potential
• Retirement Savings: We will support you as you save for your future.
• Career Growth Opportunities: Advance your career within our global portfolio of businesses.
• Paid Training: Earn while you learn with access to internal and external learning opportunities.
• Great Work Environment: Join a culture of collaboration and diversity with a strong work/life balance.
• Remote/Work-from-home opportunity providing convenience and flexibility.