Manager, Search Engine Marketing

Position Overview

As the Manager of Search Engine Marketing, you will lead our paid search team as part of the data-driven Digital Advertising Team. This role is responsible for managing SEM strategies across all 8 Williams-Sonoma, Inc. brands, collaborating with internal partners and external vendors to drive operational excellence, vendor/tool management, budget oversight, and analytical insights to maximize Direct-to-Consumer sales. Candidates must be prepared to work onsite in the SF office Monday through Thursday.

Key Responsibilities

• Oversee the performance and career development of 3-4 SEM Specialists while reporting to the Director of SEM.
• Manage relationships with external partners—including agencies, bidding tool providers, and vendor account teams—to drive testing, optimization, and maximize DTC sales.
• Collaborate with internal teams (CRM, Data Science, Tech) to align SEM strategies with overall brand objectives and share key insights.
• Develop strategies, implement tests/alphas/betas, analyze results, and roll out learnings across all brands.
• Partner with the SEM Director on vendor, budget management, spend, and traffic forecasting.

Required Qualifications

• 4+ years' experience in digital marketing with a focus on SEM/Shopping campaign management.
• Proficiency in SEM/PLA bid management platforms (e.g., Kenshoo, SA360) and the Google Ads ecosystem, including Google Merchant Center and PLA campaign setup.
• Strong MS Excel skills (vlookups, sumifs, pivot tables) and hands-on experience with analytics tools such as Adobe Analytics or Google Analytics.
• Proven ability to analyze large data sets and drive actionable insights.
• Excellent written and verbal communication skills.
• Bachelor's Degree or equivalent experience.
• Ability to work onsite in the SF office Monday through Thursday.

Preferred Qualifications

• Experience with BI tools such as Tableau, Domo, or PowerBI.
• 1-2 years of people management experience, including mentoring and growing marketing teams.
• Background in performance marketing for DTC brands or agency settings.

Benefits & Perks

• Compensation: Competitive starting pay range of $120,000-$133,000, with additional components like bonus opportunities.
• Generous discount on all Williams-Sonoma, Inc. brands.
• 401(k) plan and other investment opportunities.
• Paid vacations, holidays, and time off to volunteer, along with health, dental, vision insurance, and a comprehensive wellness program.
• Ongoing learning opportunities via WSI University, career development workshops, and mentor programs.