Brand Marketing Specialist

Position Overview

This role offers the opportunity to gain deep knowledge of customer needs and wants, providing valuable input to the company’s brand strategy as a trusted energy provider. The candidate will assist with developing marketing communications strategies to increase customer awareness of core brand topics, such as electrical safety, reliability, and sustainability. The position involves maintaining detailed records of advertising strategies, their execution and associated costs, responding to regulatory and legal requests, managing budgets for advertising and promotional assets, and staffing in-person events tied to sponsorship activations.

Westar Energy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Key Responsibilities

• Gain deep knowledge of customer needs and wants to provide input to the company’s brand strategy.
• Assist with developing marketing communications strategies to increase customer awareness of core brand topics, including electrical safety, reliability, and sustainability.
• Maintain detailed records of all advertising strategies, their execution, and associated costs.
• Respond to regulatory and legal requests for advertising-related information.
• Assist with managing budgets for advertising, promotional items, and other branded assets and collateral.
• Manage and staff in-person events associated with sponsorship activations.