Senior Director, Brand & Marketing

Position Overview

Uncommon Schools is a nonprofit network of high-performing public charter schools dedicated to providing an exceptional K-12 education in economically disadvantaged communities. We are seeking a Senior Director of Brand & Marketing to lead our brand and marketing strategy and ensure our mission and impact are powerfully represented. Reporting to the Chief External Officer, you will serve as a strategic advisor to the Executive Team and lead internal and external partners—including creative and media agencies—to deliver on ambitious growth and brand goals while building a forward-looking strategy for the organization’s next chapter.

Key Responsibilities

• Harness the power of Uncommon Schools’ brand by deploying best-in-class marketing through owned and paid channels.
• Lead the development and implementation of a cohesive, organization-wide brand strategy informed by market trends, customer behavior, and competitive dynamics.
• Ensure brand cohesion through a strategic framework that supports both immediate marketing priorities and long-term growth.
• Increase brand relevance and loyalty through compelling, data-informed storytelling that resonates with students, families, staff, and donors.
• Oversee marketing strategy and execution for major organizational growth initiatives, meeting targets and timelines.
• Build a multi-channel, performance-driven marketing approach to advance brand health, enrollment growth, and donor engagement.
• Utilize data and analytics to capture audience insights and measure the effectiveness of marketing activities, providing updates to senior leadership.
• Collaborate across teams to align marketing efforts with enterprise-wide goals and drive measurable outcomes.
• Lead, mentor, and develop the Marketing team to deliver results that support Uncommon’s mission and strategic priorities.
• Model a client-focused mindset, emphasizing collaboration, accountability, and results.
• Communicate marketing plans and performance metrics transparently to leadership and stakeholders.
• Foster a high-performing, inclusive team culture characterized by optimism, adaptability, and operational excellence.
• Apply strategic insight and creativity to develop integrated campaigns that reflect Uncommon’s values.
• Drive innovation by testing new channels, creative formats, and marketing technologies to expand reach and efficiency.
• Leverage marketing automation, CRM, SEO/SEM, and emerging AI tools to optimize campaign performance and audience engagement.

Required Qualifications

• Education: Bachelor's degree required; Master’s degree in Marketing, Communications, or Business Strategy preferred.
• Experience Required: Minimum of 10 years of professional experience, including at least 7 years in brand management, marketing strategy, or communications leadership. Creative and/or marketing agency experience is a plus.
• Qualifications: Demonstrated success in developing and executing large-scale, integrated marketing campaigns, managing internal teams and external agencies, and leveraging marketing analytics and innovative digital strategies.

Benefits & Perks

• Compensation: $156,000-$195,000, commensurate with experience.
• 19 days of paid time off
• 3 weeks of paid Winter and Summer org-wide holidays
• Comprehensive Health, Dental, and Vision insurance plans
• 403(b) retirement savings program + employer match
• Paid leave of absence options (parental, medical, disability, etc.)
• Mental health and counseling support + wellness benefits
• Pre-tax flexible spending, dependent care, and health saving accounts