Chief Marketing Officer (CMO)
Job Description
Chief Marketing Officer (CMO)
About the Company
Respected company in the eLearning industry
Industry
E-Learning
Type
Privately Held
About the Role
The Company is seeking a Chief Marketing Officer (CMO) with a strong background in D2C growth for online training courses, eLearning, SaaS, and coaching services. The ideal candidate will have a proven track record in customer and client acquisition strategies that have led to significant growth, particularly through performance media, paid search, direct response advertising, and marketing. Expertise in the top of the online sales funnel, including email marketing, video, and various forms of sales copy, is essential. The CMO will be responsible for leading a small, dynamic marketing and sales team, with a focus on direct-to-customer tactics and a deep understanding of the entire customer journey. The role also involves making substantial contributions to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service.
Applicants for the CMO position at the company should have a minimum of 3-5 years' experience in a senior marketing role, with a history of working in a full-time capacity at two or more companies. The successful candidate will have a background in driving profitable sales growth, ideally with a focus on individual entrepreneurs and small business owners. The role requires a hands-on leader who can inspire and motivate a team, and who is dedicated to the long-term success of the business. Experience in targeting and converting leads, particularly in the range of $2K-$40K+, is a key requirement. The CMO will be expected to have a deep understanding of the D2C sales funnel and to be adept at using a variety of marketing tactics to achieve excellent ROI and ROAS.
Travel Percent
Less than 10%
Functions
Marketing
Skills:
- Acquisition Strategy
- Coaching
- Customer Acquisition
- Customer Support/Service
- Data Analysis
- Direct Response Advertising
- Email Marketing
- Entrepreneurship
- Marketing
- Online Courses
- Online Training
- Return on Investment (ROI)
- Revenue Growth
- Sales
- Sales Pipeline
- Search Engine Marketing (SEM)
- Small Business
- Software as a Service (SaaS)
- Willing to Travel
- eCommerce Sales
- eLearning
About the Company:
Confidential
American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.
Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
Company Size:
100 to 499 employees
Industry:
Financial Services
Founded:
0
Website:
https://www.americanequity.com