Senior Marketing Associate

Position Overview

As a member of the Marketing Department, the Senior Marketing Associate focused on growth is a key driver of TCI’s client acquisition and business development marketing efforts. This role is responsible for building and executing strategies that expand TCI’s visibility, generate qualified opportunities, and directly contribute to firm growth. Working closely with TCI’s digital marketing agency and serving as a subject-matter expert and mentor, the incumbent ensures campaigns are aligned with firm objectives, implemented as effective tools for advisors, and continuously refined for measurable impact.

Key Responsibilities

• Design, execute, and optimize multi-channel marketing campaigns (digital, email, SEO, social, paid media, webinars, and events) with a focus on generating and nurturing qualified leads.
• Build and refine TCI’s digital-to-client funnel with clear benchmarks for cost-per-lead, cost-per-opportunity, and cost-per-client.
• Partner with advisors to design localized office growth strategies, including referral and COI programs.
• Develop lead magnets, nurture campaigns, and client-acquisition content.
• Collaborate with the Data Analyst and CCMO to assess marketing ROI and align growth efforts with firm goals.
• Serve as a marketing growth partner to offices, helping advisors expand visibility and client acquisition efforts.
• Mentor teammates, lead growth initiatives, and champion adoption of new systems.
• Model TCI’s culture and professionalism in all internal and external interactions.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum 5 years of progressive experience in marketing with emphasis on growth, demand generation, or business development (preferably in professional or financial services).
• Proven track record of designing and executing multi-channel campaigns that deliver measurable ROI.
• Strong knowledge of digital marketing platforms, analytics, SEO, and CRM/marketing automation (HubSpot/Salesforce preferred).
• Excellent writing, communication, and presentation skills.
• Highly organized with strong project management skills, capable of handling complex initiatives with multiple stakeholders.
• Collaborative, innovative, and entrepreneurial mindset with the ability to mentor and champion change.
• Professional and personable demeanor in representing TCI.

Benefits & Perks

• Competitive pay
• Performance-based incentives
• 100% employer-paid medical and dental coverage for employees and their families
• 401(k) with match
• Paid parental leave
• Generous PTO and ongoing development resources