Digital Marketing Coordinator

Position Overview

The Digital Marketing Coordinator at The University of Tulsa plays a crucial role in enhancing the university's digital presence through effective web content management, email marketing, and digital marketing analytics. This position requires a blend of creativity and analytical skills to develop and execute marketing strategies that support various university initiatives and events.

Key Responsibilities

• Regularly update and maintain the university's website content to ensure accuracy, relevance, and engagement.
• Develop, execute, and analyze email marketing campaigns to support various university initiatives and events.
• Monitor, analyze, and report on digital marketing performance metrics to inform strategy and improve outcomes.
• Work closely with the Web Content Director and other team members to align digital marketing efforts with overall marketing strategies.
• Implement and optimize search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility.

Required Qualifications

• 3-5 years of experience in digital marketing, with a focus on web content management, email marketing, and analytics.
• Proficiency in WordPress and email marketing platforms such as MailChimp or EMMA.
• Strong writing and editing skills, with the ability to create compelling and engaging content for digital platforms.
• Ability to analyze data and metrics to inform decision-making and strategy.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a team environment.
• Strong attention to detail and organizational skills in a fast-paced work environment.

Preferred Qualifications

• Experience in higher education marketing.
• Knowledge of HTML/CSS.
• Familiarity with Google Analytics and other digital marketing tools.

Benefits & Perks

• Competitive salary and comprehensive benefits package.
• Opportunity to work in a dynamic and innovative academic environment.
• Professional development opportunities and access to various resources on campus.
• Generous vacation and holiday time off.
• Contribution to a diverse and inclusive campus community.