Digital Strategy & Marketing Technology Manager

About Hope for the Heart

Hope for the Heart is a non-profit Christian ministry. Our mission is to equip people with biblical principles to renew lives, restore families, revitalize churches and reproduce influencers – worldwide. To accomplish this mission we produce radio broadcasts, Bible-based resources, provide training on peer-to-peer biblical counseling, discipleship and leadership development.

About the Position

The Digital Strategy & Marketing Technology (MarTech) Manager provides ministry-wide oversight and strategic support for Hope for the Heart’s digital platforms, analytics, and marketing technology ecosystem. This role supports strategic decision-making, execution, and optimization across departments by ensuring that digital systems, data, and insights are aligned with organizational goals, stewardship responsibilities, and the mission of Hope for the Heart.

Note: Please note that this job is in-office at our office located in The Hope Center in Plano, Texas.

Responsibilities

Analytical

• Monitor daily and intraday performance across digital platforms, campaigns, and systems to ensure alignment with organizational goals.
• Develop and maintain daily, weekly, and campaign-based reports evaluating marketing efforts, KPIs, budget pacing, and revenue performance.
• Analyze digital marketing spend and return to support financial stewardship and informed decision-making.
• Apply testing and optimization methodologies (e.g., A/B testing, experimentation, segmentation, attribution analysis) to improve effectiveness across channels.
• Translate data into clear findings and recommendations for leadership and cross-functional stakeholders.
• Analyze constituent behavior and digital journeys across multiple touchpoints to identify trends, insights, and opportunities for personalization and engagement.

Management

• Manage the ministry’s marketing technology ecosystem, including CRM, marketing automation, analytics, and donation platforms.
• Lead and support digital marketing initiatives across email, paid social, search, display, SMS, database-driven campaigns, and SEO.
• Oversee donation page strategy, creation, testing, and deployment to improve donor experience and conversion performance.
• Provide technical and execution support for donation and non-donation page builds as needed to support ministry initiatives.
• Define success metrics, dashboards, and reporting frameworks aligned with business and ministry objectives.
• Collaborate with multi-disciplinary teams to identify challenges, resolve performance gaps, and build upon successful initiatives.
• Work closely with the Vice President of Marketing and interface with external vendors as needed.

Requirements

• Bachelor’s degree: in marketing, or relevant other degree or equivalent experience
• Experience: At least five (5) years of experience in analytics and/or digital marketing
• Communication skills: Excellent written and verbal communication skills, with the ability to effectively communicate the purpose of HFTH events and initiatives to the public via phone, fax, e-mails, letters and in-person visits.
• Marketing technology skills: Strong marketing technology skills and experience required, including experience with Google Analytics and Google Grant, Meta, and various marketing automation, CRM, and analytics tools
• HubSpot experience: Experience with HubSpot required; HubSpot certifications preferred
• Donation platforms: Experience with donation and giving platforms, such as Fundraise Up and Virtuous
• Technical skills: Experience with HTML and page-building tools

Benefits

• Medical & Dental benefits: 100%-employer paid Medical & Dental benefits for employees; Vision insurance available for small monthly premium; Insurance benefits available 1st of the month after start
• Medical plans: HSA & FSA compatible Medical plans
• Paid time off: Paid time off (two weeks of vacation & two weeks of sick leave) & 15 paid holidays
• Retirement plan: 403(b) retirement plan
• Work-from-home: Work-from-home Fridays