Marketing Team Lead

Position Overview

NECOA is a fast-growing home appliance brand based in Dallas, Texas. We provide innovative water solutions through both retail stores and mobile marketing channels. We are looking for a hands-on Marketing Team Lead with strong B2C marketing experience who can build our local presence and drive brand growth.

Job Types: Full-time, Internship | Work Location: In person

Key Responsibilities

• Oversee and execute consumer-focused marketing strategy across digital campaigns, social media, content development, mobile activations, and local events.
• Develop engaging content for websites, blogs, email, and offline channels.
• Write persuasive copy for ads, landing pages, and promotional campaigns.
• Lead social media strategy and manage posting for platforms such as Instagram, Facebook, and TikTok.
• Monitor engagement and grow brand presence through community management.
• Manage paid search, display, and social campaigns, optimizing performance using analytics and consumer insights.
• Plan and execute B2C marketing activations including mobile van initiatives, consumer events, and retail promotions.
• Mentor and support junior marketers while collaborating with cross-functional teams.

Required Qualifications

• 5+ years of marketing experience with at least 2 years in a leadership role.
• Proven track record in B2C marketing, including event promotions, digital campaigns, and consumer engagement.
• Strong copywriting skills with the ability to adapt messaging for various consumer segments.
• Hands-on experience with major social media platforms and digital marketing tools.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Self-starter comfortable in a fast-paced, entrepreneurial environment.