Content Marketing Engineer. Job in Chattanooga Move Collective Jobs

About Unum

At Unum, we are dedicated to fostering an environment where our team members can thrive both professionally and personally. When you join us, you're part of a supportive organization that's all about making a positive impact on people's lives through employee benefits and service solutions.

Benefits of Working with Unum

We offer a range of benefits designed to help you succeed:

• Award-winning culture
• Commitment to inclusion and diversity
• Performance-Based Incentive Plans
• Comprehensive benefits package, including health, vision, dental, short & long-term disability
• Generous Paid Time Off (including paid time for volunteering!)
• Up to 9.5% 401(k) employer match
• Mental health support
• Avenues for career growth and advancement
• Options for student loan repayment
• Tuition reimbursement opportunities
• Flexible work arrangements

*All benefits are subject to individual plan terms.

General Summary

We are seeking a skilled Content Marketing Engineer responsible for architecting, optimizing, and delivering scalable content solutions that drive complex, multichannel marketing initiatives. You will utilize AI-driven writing tools, content automation platforms, and audience analytics to ensure content is strategically crafted, technically sound, and optimized for digital platforms. Collaborating closely with creative, UX, development, and program management teams is key to ensuring content is reusable, personalized, and effectively measurable across various channels.

Job Specifications

• Education: Bachelor's degree in Marketing, Communications, or a related field
• Experience: 6+ years of professional experience in communications; agency experience is a plus
• Skills: Strong analytical skills with the ability to translate business needs into content architecture
• Exceptional writing, editing, and creative skills across traditional and digital media
• Experience with content management and automation tools, especially Headless CMS
• Proficiency in analytics platforms for content performance tracking
• Knowledge of content modeling and structured authoring, such as DITA and Markdown
• Familiarity with AI writing tools like CoPilot and Writer.com
• Understanding of APIs, HTML/XML, and basic scripting
• Adept in fast-paced, collaborative environments and able to translate strategic visions into practical solutions
• Proven ability to mentor and develop emerging Content Engineers
• Passionate about brainstorming and idea generation
• Self-motivated and effective both independently and as part of a cross-functional team
• Takes initiative and demonstrates a strong sense of ownership
• Proficient in AP style guidelines
• Ability to structure and deliver content for digital platforms using information science and user experience best practices
• Collaborative experience with teams to enhance content usability, accessibility, and engagement
• Familiar with content management systems, metadata, taxonomy, and digital asset organization
• Focus on creating scalable content solutions - "create once, reuse everywhere".

Principal Duties and Responsibilities

• Define content models and standards to ensure deliverables are strategic and distinctive
• Architect and engineer content experiences aligning with brand strategy and audience needs
• Create modular, reusable content components for personalized, omnichannel delivery
• Collaborate with CX teams to create compelling program initiatives and support agile processes
• Utilize AI tools to generate and optimize content across formats
• Be accountable for high-level messaging that aligns marketing elements with strategy
• Design and maintain content taxonomies and personalization rules for effective delivery
• Partner with Creative Lead to develop comprehensive style guidelines
• Build reusable content templates that meet audience needs and adhere to SEO best practices
• Write pivotal communication pieces as required
• Determine the best content placements across channels based on audience behavior
• Present creative concepts to senior leadership and strategy review teams
• Provide guidance and support to production teams and copywriters
• Coordinate with internal and external agencies for consistent strategy
• Engage in retrospectives to contribute to process improvement
• Apply information architecture principles for intuitive content navigation
• Design workflows for efficient content management and personalization
• Work alongside UX and development teams to create user-centered, robust content solutions
• May perform additional duties as needed

Equal Opportunity Employer

Unum is an equal opportunity employer, welcoming all qualified applicants without discrimination. The base salary for this position ranges from $63,500.00 to $120,000.00, determined by skills, location, and experience. Our benefits encompass a comprehensive healthcare package, performance-based incentives, generous paid time off, and a 401(k) plan with substantial employer matching, all in alignment with individual plan terms.