Marketing Strategy, Digital Director

Position Overview

Thomson Reuters’ Demand Generation Marketing Team is dedicated to developing and implementing innovative, integrated marketing campaigns across industry-leading products and channels. In the role of Director, Marketing Strategy Digital, you will set the strategic approach, plan, and prioritize performance for Thomson Reuters’ digital experiences across the Legal, Corporates, and TAAP segments. This independent contributor role drives modern digital experiences and e-commerce sales by collaborating with cross‑functional teams. The position reports directly to the SVP of Demand Generation.

Key Responsibilities

• Map and identify key buyer journeys for e-commerce and create customer‑first campaigns and digital experiences.
• Partner with digital and product marketing teams to research, define, segment, and target key buying personas for growth.
• Assist with the creation, planning, and activation of innovative, omnichannel marketing strategies to drive ambitious e-commerce growth goals.
• Provide direction on best‑in‑class landing pages and site experiences in collaboration with Digital Marketing, Product Marketing, UX/UI teams, and external agencies.
• Forecast, measure, analyze, and report on campaign impact, web performance, and the marketing and sales pipeline velocity.
• Continuously test and optimize digital journeys using robust A/B testing methodologies and agile approaches.
• Influence cross‑functional teams and establish strong operating mechanisms to translate business goals into effective digital initiatives.

Required Qualifications

• Must be based in and around Minneapolis, Dallas, Toronto CA, or New York.
• 10+ years of experience in digital marketing, growth marketing, e-commerce, or digital demand generation.
• BA/BS required; MBA preferred.
• Strong leadership, collaboration, and relationship‑building skills across multiple organizational levels.
• Deep understanding of digital marketing frameworks, modern demand generation technologies, and full channel mix activation.

Benefits & Perks

• Hybrid Work Model: Flexible hybrid working environment (2-3 days/week in the office for office‑based roles).
• Flexibility & Work‑Life Balance: Flex My Way policies and work-from-anywhere option for up to 8 weeks per year.
• Career Development and Growth: A culture of continuous learning with Grow My Way programming and skills‑first initiatives.
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days, Headspace app access, retirement savings, tuition reimbursement, and more.
• Compensation: Base pay range of $137,200 USD - $254,800 USD with eligibility for an Annual Bonus based on enterprise and individual performance.