Senior Marketing and SEO Strategist

Position Overview

Based in Allen, TX (Onsite) | Full Time
Optimize Search Group is hiring on behalf of a client for a senior level marketing leader focused on brand strategy, positioning, and long term organic growth. This role is ideal for someone whose core strength is strategic SEO and competitive differentiation rather than execution-only marketing. The successful candidate will be fluent in English and Spanish and think deeply about how brands win in competitive markets through clarity, trust, authority, and sustained organic advantage. E-commerce SEO experience is highly valued due to the rigor and accountability it requires.

Why This Role: Our client is investing in senior marketing leadership to build lasting brand clarity, authority, and organic advantage. This is a high impact role for someone who wants ownership and long term influence rather than short term execution.

Key Responsibilities

• Own brand positioning, messaging, and differentiation strategy
• Lead long term SEO strategy focused on authority, trust, and sustainable organic growth
• Build and guide content strategies that support SEO performance and brand credibility
• Develop and manage advanced backlink and authority building strategies
• Analyze competitors’ search landscapes and market signals to identify opportunities
• Partner with leadership and sales to align marketing with revenue and growth goals
• Track performance using meaningful SEO and organic growth outcomes

Note: Although executional channels such as email, paid search, and social media are part of the ecosystem, they are not the primary focus of this role.

Required Qualifications

• Five or more years of marketing experience with direct SEO ownership
• Proven success competing in crowded or highly competitive markets
• Strong strategic thinking around positioning, differentiation, and trust
• Deep understanding of long term SEO and authority building
• Ability to own strategy from concept through results
• Fluency in English and Spanish (written and spoken)

Preferred Qualifications

• E-commerce SEO experience
• Demonstrated backlink and authority growth experience
• Experience working with founders or senior leadership
• Ability to clearly explain why strategies work, not just what was executed