Digital Marketing Manager

Position Overview

Excel Blades, a leader in precision cutting tools, is seeking a talented and driven Marketing Associate to help elevate our brand and drive growth. As part of our dynamic team, you'll play a key role in executing innovative marketing strategies, managing digital campaigns, and supporting our B2B and B2C initiatives.

Key Responsibilities

• Email Marketing: Assist in building and scheduling email campaigns using Klaviyo. Experience with similar email marketing platforms is required.
• Agency Coordination: Manage relationships with outside agencies related to organic social media, paid media, and SEO to ensure alignment with our marketing objectives.
• Social Media & Analytics: Maintain a basic knowledge of various social media platforms, Google Ads, and analytics tools to support our marketing efforts.
• Sales Support: Collaborate with the sales team to gather information and create resources for B2B customers, including spreadsheets, sales decks, and other materials.
• E-commerce Management: Help manage our e-commerce presence, including our Shopify and Amazon stores, ensuring optimal performance and user experience.
• Content Creation: Write engaging content for blogs and other marketing materials that align with our brand voice and strategy.
• Marketing Strategy Development: Contribute to the development and execution of marketing strategies for both B2C and B2B sectors, aligning with overall business goals.
• Trade Show Coordination: Assist in the planning and execution of trade show strategies, including logistics, materials preparation, and on-site support.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in a marketing role, with specific experience in email marketing, content creation, social media, and analytics.
• Strong writing and editing skills for creating compelling content.
• Excellent organizational skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Familiarity with Klaviyo, Google Ads, Shopify, and Amazon Seller Central is preferred.

Benefits & Perks

• Pay:$52,950.00 - $57,347.00 per year
• Health insurance
• Paid time off

Additional Information

• Job Type: Full-time
• Schedule: 8 hour shift
• Experience: Marketing: 3 years (Required)
• Ability to Commute: Paterson, NJ 07503 (Preferred)
• Work Location: In person