group manager, Marketing & Integrated Communications (Hybrid – U.S.)

Position Overview

At Starbucks, as the Group Manager, Marketing & Integrated Communications, you will lead a dynamic team responsible for developing seasonal and brand marketing campaigns that drive store traffic and deepen customer connection. In this highly visible role, you will work cross-functionally to craft comprehensive go-to-market plans and communication strategies—delivering both short-term performance and long-term brand innovation for over 17,000 US retail stores.

Key Responsibilities

• Lead the development and execution of multi-channel marketing campaigns driven by business and consumer insights.
• Own and analyze business performance by collaborating with Finance and Menu Insights teams to tailor campaigns in alignment with financial goals.
• Drive integrated opportunity briefs with the Innovation team to influence product roadmaps and long-term communications strategies.
• Oversee marketing campaign strategy and execution for market tests, ensuring consumer resonance and effective national launch planning.
• Develop marketing research plans with Consumer Insights to inform strategic briefs and go-to-market plans.
• Identify new customer opportunities that drive growth, engagement, and brand relevancy.
• Present strategic recommendations in cross-functional forums to secure alignment at all leadership levels (up to SVP).
• Author campaign briefs that drive channel prioritization and creative execution through consultation with internal and external teams.
• Collaborate across teams to craft comprehensive, innovative marketing plans that solve customer and business challenges.
• Lead development of written communications including leadership presentations, campaign recaps, and business cases for new initiatives.

Required Qualifications

• Bachelor's degree or 4+ years of US military experience.
• 6–10 years of progressive experience in product or brand management.
• At least 3 years of experience managing and developing a team of direct reports.
• 6+ years of cross-functional project management experience.
• Proven ability to build, lead, and develop high-performing teams.
• Exceptional strategic thinking, storytelling, analytical, and collaboration skills.
• Demonstrated capacity to leverage data to drive strategy, evaluate performance, and optimize campaigns.
• Strong project management skills with a high attention to detail and excellent presentation (PowerPoint) abilities.
• A proactive self-starter who can work independently as well as part of a team.

Preferred Qualifications

• MBA strongly preferred.
• Understanding of media principles, metrics, and agency management.
• Ability to learn quickly, work autonomously, and manage multiple budgets effectively.

Benefits & Perks

• Access to **medical, dental, vision, basic and supplemental life insurance** along with other voluntary insurance benefits.
• Short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, accrued sick time, eight paid holidays, and two personal days annually.
• Participation in a **401(k) retirement plan with employer match**, discounted company stock program, and the **Starbucks equity program (Bean Stock)**.
• Access to **100% upfront tuition coverage** for a first-time bachelor’s degree through Arizona State University’s online program, student loan management resources, and additional educational opportunities.
• Additional benefits including backup care, DACA reimbursement, and state-specific accrued vacation benefits.
• For those in the greater Seattle area, a flexible workplace offering hybrid work with the option to work remotely up to two days per week.
• Compensation: The actual base pay offered will depend on factors such as job-related skills, experience, geographical location, and internal equity. It is not typical for an individual to be hired at the high end of the range for this role.