Director of Marketing and Digital Media
Maryland Zoo7 months ago
Baltimore, MD, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Job description
General Summary: The Director of Marketing and Digital Media oversees the Zoo's digital presence, including website management, advertising, social media, and email campaigns. Under the direction of the Senior Director, the Director ensures consistent brand management, develops ad/marketing campaign strategy, evaluates metrics, adjusts tactics as warranted, and provides detailed analysis in post-camp.
Required Skills
Brand management
Advertising strategy
Social media management
Campaign development
Web analytics
Email marketing
Data analysis
Digital marketing