Paid Social Media Specialist

About Dream Then Go

Dream Then Go is an award-winning hospitality creative content studio and social agency that helps hotel, resort, and travel brands tell meaningful, visually compelling stories. We create social-first content and digital experiences that inspire guests, build community, and drive real engagement.

Our work spans content creation, social media management, and creative strategy, ensuring that brands stand out in a competitive hospitality landscape.

About the Role

We’re seeking a mid-to-senior level Paid Media Specialist with deep expertise in social media advertising to lead and execute performance-driven campaigns across multiple client accounts.

This is a hybrid strategic + executional role for someone who can own the full lifecycle of paid media, from planning and strategy through hands-on campaign setup, optimization, reporting, and client communication.

Agency experience and a background in hospitality, travel, or lifestyle brands are a strong plus.

What You’ll Do:

• Develop monthly paid media strategies aligned with each client’s goals (awareness, engagement, conversion, etc.)
• Plan and manage campaigns across platforms such as:
• Meta (Facebook & Instagram)
• TikTok Ads
• LinkedIn Ads (as needed)
• Execute end-to-end campaign setup, including:
• Audience targeting
• Budget allocation
• Creative testing frameworks
• Conversion tracking
• Actively monitor, analyze, and optimize campaigns to improve performance (CTR, CPA, ROAS, etc.)
• Create customized monthly and quarterly performance reports with clear insights, storytelling, and actionable recommendations
• Present performance updates and insights directly to agency clients, serving as a key point of contact for paid media
• Conduct A/B testing across creative, copy, and audience segments
• Collaborate with internal creative and strategy teams to refine campaign direction
• Stay current on platform updates, trends, and best practices

What We’re Looking For:

• Strategic thinker who connects campaigns to business outcomes
• Hands-on operator who thrives inside ad platforms
• Strong communicator who can confidently present to clients
• Analytical mindset with the ability to turn data into clear narratives
• Proactive optimizer—not someone who “sets and forgets”

What You Bring:

• 4–7+ years of experience in paid social media marketing
• Proven track record managing multi-client or multi-campaign environments
• Strong experience with:
• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager (preferred)
• Experience building client-ready reports and presenting performance insights
• Strong understanding of performance marketing metrics and attribution
• Ability to both set strategy and execute hands-on
• Comfortable in a client-facing role, with strong communication skills
• Agency or contractor experience is a plus

Engagement Details

• Part-time contractor role to start (flexible hours)
• Opportunity to scale into a full-time position based on performance and growth
• Work across a range of hospitality, lifestyle, and travel-focused brands

How to Apply

Interested in joining the Dream Then Go team? Please DM us your resume along with a brief cover letter highlighting your job-related experience before April 24, 2026 for consideration.

Job Types:

Job Types: Full-time, Contract

Pay: $65.00 - $100.00 per hour

Benefits

• Employee discount
• Flexible schedule
• Paid time off

Experience:

Experience: Social Media Management: 2 years (Preferred)

Work Location:

Work Location: Hybrid remote in Philadelphia, PA 19123