Copywriter, Content & Program Marketing

Position Overview

TechTarget is seeking a copywriting professional to join the marketing division that focuses on driving the success of sponsored programs and analyzing audience trends. The ideal candidate will have a genuine interest in writing promotional email copy for enterprise technology markets, as this responsibility is central to the role.

Key Responsibilities

• Write brief marketing email promotions and abstracts about sponsored content (white papers, reports, infographics, webcasts, etc.) to maximize lead capture for lead generation campaigns on a daily basis.
• Write email copy encouraging audience participation in TechTarget’s market research surveys on a weekly basis.
• Become a topic specialist in your designated market – collect market statistics, study technology trends and drivers, and develop effective positioning and messaging that resonates with your audience.
• Analyze performance data of email campaigns to develop copywriting best practices and audience insights (e.g., click-thru rates, conversion rates, open rates).
• Examine top converting content and topic trends on our editorial sites (SearchSecurity.com, SearchCloudSecurity.com, SearchNetworking.com) to understand market assignments.
• Contribute to a marketing team specializing in information technology trends, insights, and education.
• Assist Team Leads and Directors with various marketing projects—including vendor content assessments, copy evaluation, e-guide creation, and campaign optimization.

Required Qualifications

• Bachelor's degree (with a concentration in marketing or business preferred);
• 0-2 years of marketing experience;
• Proven written and verbal communication skills;
• Exceptional direct response email marketing copywriting ability;
• Ability to produce compelling copy free of typos/grammar issues in a fast-paced, deadline-driven environment;
• Strong multi-tasking and time management skills;
• Ability to work independently;
• Strong attention to detail;
• Demonstrated success in team environments;
• Experience in high-tech marketing is a plus.