Digital Marketing Strategist Communications Manager (Cox Media)
Job Description
Position Overview
As a Digital Marketing / Communications Manager at Cox Communications, Inc., you will play a pivotal role in achieving revenue goals by partnering with sales teams and engaging directly with high-value clients. You will leverage Cox Media’s extensive assets—including digital media, linear solutions, and creative services—to craft tailored, multi-channel advertising strategies that meet client KPIs and drive growth. This hybrid role requires in-person meetings as well as remote work and is ideal for a strategic thinker with a passion for digital advertising solutions.
Compensation: Compensation includes a base salary of $92,300.00 - $153,900.00, which may vary based on factors such as location and candidate qualifications. Additional incentive compensation may be available.
Work Option: Hybrid – ability to work remotely part of the week. Shift: Day.
Key Responsibilities
- Understanding Client Needs: Engage with clients face-to-face and virtually to thoroughly grasp their business goals; translate these into actionable performance KPIs.
- Developing Proposals & Creating Solutions: Lead brainstorming sessions with internal partners to devise strategies using the full breadth of Cox Media products; craft compelling client proposals that integrate digital channels such as streaming, online video, display, paid social and search.
- Engaging Clients in the Solution: Present strategies and recommendations with the seller; serve as the subject matter expert during client pitches and address real-time queries.
- Implementing Strategies: Coordinate campaign implementation with digital and linear fulfillment teams; act as the in-market point of contact for campaign development and optimization.
- Analyzing Campaign Results: Interpret performance reports and insights to inform future client opportunities, ensuring continuous revenue growth and reduced churn.
Required Qualifications
- Bachelor's degree in a related discipline and at least 6 years' experience in digital marketing, or an equivalent combination of education and experience.
- Proven ability to think strategically and translate client advertising needs into innovative, performance-driven solutions.
- Demonstrated experience in digital media advertising with a strong grasp of complex digital concepts and campaign development.
- Excellent oral, written communication and presentation skills, with proficiency in PowerPoint and storytelling.
- Ability to work onsite as required (currently two days per week) in the designated Cox market.
Preferred Qualifications
- A degree in a related discipline is strongly desired.
- Experience with Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social environments, and Google Analytics (Universal Analytics & GA4).
- Familiarity with pixel strategy development, conversion tracking, and attribution practices.
- Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Benefits & Perks
- Vacation & Paid Time Off: Flexible vacation with pay, seven paid holidays, and additional leave for bereavement, voting, jury duty, volunteering, military, or parental obligations.
- Wellness: Up to 160 hours of paid wellness annually for personal or family wellness needs.
- Healthcare & Retirement: Potential eligibility for health care insurance (medical, dental, vision) and retirement planning (401(k)).