E-Commerce & Lifecycle Marketing Manager

E-Commerce & Lifecycle Marketing Manager

Role Overview

We are seeking a detail-oriented and performance-driven E-Commerce & Lifecycle Marketing Manager to support the ongoing optimization of our Shopify website and execution of customer lifecycle marketing programs across email and SMS.

This role will report to the Senior Manager of Customer Marketing & Communications and will play a key supporting role in enhancing online customer experience, improving conversion rates, and driving revenue growth. The ideal candidate is hands-on, collaborative, and highly analytical, with strong experience in Shopify and Klaviyo, and a passion for continuous optimization.

Key Responsibilities

E-Commerce & Shopify Support

• Support the day-to-day management and optimization of the Shopify storefront
• Assist in implementing website updates, merchandising changes, and UX/UI improvements
• Help identify opportunities to improve conversion rates through data analysis and user behavior insights
• Execute A/B tests and support ongoing CRO initiatives across key pages (homepage, PDP, cart, checkout)
• Partner with internal teams and external partners to deploy site enhancements and ensure seamless user experience
• Monitor site performance and flag opportunities to improve key metrics such as CVR, AOV, and bounce rate

Conversion & Growth Support

• Support the development and execution of initiatives aimed at driving month-over-month improvements in conversion and total sales
• Analyze performance data to identify trends, gaps, and optimization opportunities
• Assist in aligning landing pages and on-site experiences with broader marketing campaigns

Lifecycle Marketing (Email & SMS)

• Support the execution and optimization of lifecycle marketing programs in Klaviyo (Email & SMS)
• Build and maintain automated flows, including:
• Welcome series
• Abandoned cart and browse abandonment
• Post-purchase and cross-sell/upsell
• Re-engagement and winback campaigns
• Assist in campaign setup, QA, segmentation, and deployment
• Support ongoing testing of messaging, creative, and timing to improve engagement and conversion

Analytics & Reporting

• Track and report on website and lifecycle channel performance
• Support analysis across Shopify, Klaviyo, Tableau, and Google Analytics (GA4) to generate insights
• Provide recommendations based on data to support optimization efforts and revenue growth

Qualifications & Experience

• 3–6+ years of experience in e-commerce and/or digital marketing roles
• Hands-on experience working within Shopify environments
• Strong working knowledge of Klaviyo (Email + SMS lifecycle marketing)
• Familiarity with conversion rate optimization (CRO) principles and testing methodologies
• Analytical mindset with the ability to interpret data and support decision-making
• Strong attention to detail and ability to manage multiple projects simultaneously
• Experience collaborating cross-functionally with marketing, design, and development teams

Nice to Have

• Experience in DTC or high-growth e-commerce environments
• Familiarity with CRO tools (e.g.,Hotjar or similar)
• Experience supporting personalization or segmentation strategies