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Senior Director, Integrated Marketing

JCPenneyabout 1 year ago
Dallas, Texas, United States
On-site
Full-time
Junior Level (1-3 years)
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Job Description

Position Overview

Senior Director, Integrated Marketing at J.C. Penney Company, Inc. – located in Plano, Texas. JCPenney is seeking a dynamic and experienced Sr. Director of Integrated Marketing to lead the development and execution of fully integrated marketing campaigns that drive brand engagement, customer acquisition, and sales growth. This role will set campaign strategies, manage a team of integrated marketing managers, and ensure seamless coordination between external agency partners and internal creative teams, playing a pivotal role in shaping the brand’s presence across paid, earned, owned, and shared channels.

Compensation: USD $152,500.00 - USD $253,750.00 /Yr.

Key Responsibilities

  • Campaign Strategy & Leadership
    • Develop and lead the integrated marketing strategy to support key brand, seasonal, and partner initiatives.
    • Translate business objectives into innovative, customer-centric campaigns that deliver measurable results.
    • Ensure strategies are aligned with brand positioning and long-term growth objectives.
  • Team Management & Development
    • Manage, mentor, and grow a team of integrated marketing managers responsible for campaign execution.
    • Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation.
    • Provide clear direction, feedback, and career development opportunities for team members.
  • Agency & Partner Management
    • Own relationships with integrated marketing agencies, ensuring alignment with JCPenney’s brand standards and objectives.
    • Serve as the primary liaison between agency partners and internal stakeholders for flawless collaboration and execution.
    • Negotiate agency scopes, deliverables, and budgets to maximize impact and ROI.
  • Cross-Functional Collaboration
    • Partner closely with Marketing, Creative, Media, PR, Loyalty, and Digital teams to ensure campaign strategies are aligned across all touchpoints.
    • Coordinate with internal creative and production teams to deliver cohesive and compelling content across channels.
    • Serve as the connection across departments, ensuring all campaign elements are integrated and executed on time.
  • Performance & Optimization
    • Establish KPIs and measure campaign effectiveness, sharing insights and recommendations with executive leadership.
    • Continuously optimize campaigns based on performance data, consumer insights, and market trends.
    • Ensure marketing efforts are aligned with customer journey insights, enhancing brand relevance and engagement.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
  • 12+ years of progressive experience in integrated marketing, campaign management, or brand strategy.
  • Proven track record of leading large-scale, multi-channel marketing campaigns in retail or consumer-facing industries.
  • Strong leadership and team management skills with experience developing high-performing teams.
  • Demonstrated ability to manage complex agency and partner relationships.
  • Exceptional communication, presentation, and organizational skills.
  • Data-driven mindset with the ability to translate analytics into actionable strategies.
  • Be an idea generator, constantly thinking of new ways to solve challenges and provide creative out-of-the-box thinking, willing to push the limits and test new ways of marketing.

Required Skills

Cross-Functional Collaboration
Multi-Channel Marketing
Campaign Management
Creative Problem Solving
Data Analysis & Performance Optimization
Integrated Marketing Strategy
Communication
Agency Management
Negotiation
Team Leadership