Senior Content Marketing Specialist

Position Overview

The Senior Marketing & Communications Specialist is responsible for generating content and assets that enhance the organization’s visibility, brand awareness, and lead nurture/generation efforts. This individual contributor role involves content development, campaign creation, digital asset production, event promotion, close collaboration with internal teams, partners for co-marketing, vendors, and reporting on the effectiveness of marketing materials and campaigns (in partnership with the Digital Marketing Manager). The role is central to shaping strategic marketing communications and ensuring cohesive, compelling messaging across channels at Alimentiv.

Key Responsibilities

• Marketing Communications & Content Creation (40%)
  • Support the content development by creating creative concepts, messaging, and assets for integrated campaigns across digital and print channels.
  • Manage marketing communications projects from development through to the measurement of asset success, including interviews with subject matter experts, editing, review, approval, and archival.
  • Collaborate with the graphic designer to ensure visuals align with messaging and brand standards across campaigns, social media, and various assets.
  • Work closely with key stakeholders and business lines to lead the creative direction and execution of campaigns and marketing assets as needed.
  • Track the development of go-to-market marketing assets to support commercial expansion strategies.
  • Write, edit, and proofread marketing copy for brochures, social media, blog posts, email campaigns, advertisements, videos, press releases, and presentations.
  • Develop concepts and storyboards for videos and interviews, and recommend new digital assets.
  • Create a social media calendar and write posts for LinkedIn, X, and other channels; recommend strategy and assess impact in collaboration with the Digital Marketing Manager.
• Digital Strategy & Demand Generation Content (30%)
  • Maintain and update website content by collaborating with internal stakeholders and various business lines.
  • Write copy for lead generation and outreach campaigns in coordination with Inside Sales.
  • Assist with lead generation initiatives alongside the Digital Marketing Manager and Inside Sales to develop gated content.
  • Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines.
  • Optimize digital content for SEO in collaboration with the Digital Marketing Manager.
• Event Promotional Campaigns (20%)
  • Develop promotional content and advertising strategies for conferences and company activities.
  • Manage a calendar of promotional events including webinars, road shows, special events (e.g., open houses, ATRC), and other promotions.
  • Coordinate with external event organizers and vendors to ensure impactful media promotion at events.
• Operations & Administration (10%)
  • Monitor campaign marketing expenses and maintain documentation for budget reporting.
  • Manage project management dashboards for content initiatives.
  • Evaluate and recommend vendors/agencies for content writing, graphic design, video production, and photography.
  • Maintain an inventory of marketing materials and collateral in collaboration with the graphic designer.
  • Organize and update a spreadsheet/database of communication material archives and copy text.
  • Oversee review processes and record approvals for various materials.
  • Occasionally travel to London or EU offices and attend conferences (~10% travel requirement).

Required Qualifications

• Minimum 4-6 years of experience in a marketing/communications role with a heavy focus on content generation, along with a Certificate, Diploma, or Bachelor’s degree in a related field.
• Strong communication skills with exceptional attention to detail and proven ability to work with highly technical and scientific content.
• B2B marketing experience required.

Preferred Qualifications

• Global experience in a contract research organization (CRO) and working with clinical trials content.
• Preference for candidates located in or able to work within the EST time zone.
• Experience with marketing automation tools (e.g., Hubspot) and social media fluency across platforms (X, Instagram, LinkedIn, etc.).
• Proficiency in project management tools such as Monday.com, Asana, or Smartsheet.
• Demonstrated expertise in dashboarding, metrics, and analytics.
• Ability to provide a consultative approach to stakeholders regarding messaging and delivery methods.

PHISHING SCAM WARNING: Alimentiv is aware of the continued increase in phishing scams leveraging various methods (email, text, voice, and social media). Please note that Alimentiv only uses company email addresses containing “@alimentiv.com” for candidate communications. Always verify the sender’s email domain and that application instructions are being provided on the official website. If you suspect a phishing scam, contact your local government cyber authority immediately.

We may use artificial intelligence (AI) tools to support parts of our hiring process, such as application review, resume analysis, or candidate response assessments. While these tools aid our recruitment team, final hiring decisions are made by humans. For more information on how your data is processed, please contact us.