Property Marketing Specialist
CBRE9 months ago
Austin, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will lead a regional team dedicated to developing and executing innovative marketing strategies that help commercial real estate owners promote their assets. You will collaborate closely with sales teams and clients to conceptualize compelling campaigns and promotional materials. Location: Remote - US - United States of America Schedule: Full-time Salary: $90,000 - $135,000 per year plus eligibility for a discretionary bonus based on CBRE’s benefit program.
Key Responsibilities
- Build meaningful relationships with sales teams and clients to determine precise marketing strategies for high-profile listings.
- Develop and present sample materials and go-to-market strategies for large pitches, effectively articulating the value-add of CBRE Calibre Creative Group.
- Build, implement, and track marketing plans and budgets, including objectives, timelines, costs, and media buys.
- Ideate and present property marketing strategies internally to sales teams and externally to clients for feedback and approval.
- Stay updated on the latest marketing trends, tactics, and technologies to enhance campaign effectiveness.
- Serve as the centralized subject matter expert on property marketing strategy, process, technology adoption, and KPI tracking.
- Lead multiple projects simultaneously with minimal direction.
- Champion the career development of team members while continually improving work product quality.
- Prepare and present monthly and quarterly marketing reports to management and clients, identifying optimization strategies as needed.
- Provide support on special projects as required.
Required Qualifications
- Experience Required: 5 - 8 years of relevant experience or an equivalent combination of education and experience.
- Qualifications: Proven ability to empower teams, negotiate effectively, and craft clear, impactful communications including reports, manuals, and presentations.
- Requirements: Proficiency in Microsoft Office, basic understanding of Adobe products, excellent organizational skills, and intermediate math skills.
Preferred Qualifications
- Experience in staffing, selection, training, development, coaching, mentoring, performance appraisals, and retention strategies.
- Familiarity with the commercial real estate industry.
Benefits & Perks
- Benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.
- Eligibility for a discretionary bonus based on performance and CBRE’s applicable benefit program.
Required Skills
Budget Management
Project Management
Team Leadership
Campaign Management
Adobe Creative Suite
Communication
Property Marketing
Digital Marketing
Creative Storytelling
Client Relationship Management
Strategic Planning
Microsoft Office