Marketing Specialist (Baltimore, MD)

Position Overview

The Marketing Specialist will manage an in-house marketing strategy to assist in sales marketing through our company provided CRM, SEO platform, and social media. This individual is responsible for coordinating and deploying marketing campaigns, developing an in-depth understanding of systems, and meeting deadlines.

Location: Baltimore, MD or San Ramon, CA.

Compensation: CMG pays a competitive base which ranges from $24.00 - $30.00 per hour. Factors that affect base salary may include: Marketing experience, overall knowledge of the mortgage industry, number of years worked in the mortgage industry, computer skills, customer service experience specific to working with mortgage lenders, and education.

Key Responsibilities

• Assist Sales staff harvest existing database through dynamic data searches
• Use Social Media to promote individual branding
• Review and strategize potential deployments based on individual’s data
• Ensure project control and communication of projects, including providing weekly status reports on project goals and completion
• Coordinate execution of marketing plans to achieve marketing objectives
• Ensure proper communication during network interruptions/resolutions
• Partner with the team lead and Director of Marketing on strategy and execution of internal marketing programs and projects
• Update marketing systems to reflect sales branding
• Conduct individual meetings with select Sales staff
• Assess current processes and identify opportunities for efficiency improvements
• Execute other projects and assignments as needed
• Oversee day-to-day tasks of the marketing strategic plan
• Conduct bi-weekly meetings and update internal reporting systems accordingly
• Make timely updates to internal reporting systems

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Business, etc. or equivalent experience
• Extreme attention to detail
• Ability to manage multiple projects simultaneously with concurrent deliverables
• Proficient in Microsoft suite of products including Outlook, Word, Excel, and PowerPoint
• Ability to work in a fast-paced, fluid environment
• Excellent written and verbal communication skills
• High level of integrity
• Strong interpersonal skills

Preferred Qualifications

• Experience in the mortgage industry
• Experience in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Flash
• Experience working with a CRM, Social CRM, and SEO systems