Marketing Manager, Paid Search

Welcome to H&R Block

Welcome to H&R Block, where we pride ourselves on delivering top-notch tax and financial services to our clients. We are currently seeking a highly motivated Marketing Manager, Paid Search to join our dynamic team. As the leading tax preparation company in North America, we are looking for a passionate individual who is driven to help us reach new heights in paid search marketing. In this role, you will have the opportunity to utilize your expertise in digital marketing to drive growth and increase brand awareness. If you are a strategic thinker with a strong understanding of paid search strategies and a track record of achieving results, we want to hear from you. Join us in our mission to provide exceptional service and make a positive impact in the lives of our clients.

Your Responsibilities

• Develop and implement paid search strategies to increase brand awareness and drive growth for H&R Block.
• Analyze and interpret data to continuously optimize paid search campaigns and improve overall performance.
• Work closely with cross-functional teams to align paid search efforts with overall marketing goals and objectives.
• Manage and allocate budget effectively to maximize ROI on paid search campaigns.
• Conduct thorough market research and stay up-to-date with industry trends to identify new opportunities for growth in paid search marketing.
• Collaborate with external agencies and partners to ensure effective execution of paid search campaigns.
• Monitor and report on key performance metrics, providing regular updates to senior management.
• Develop and maintain relationships with key stakeholders, including internal teams and external partners.
• Stay informed and compliant with all relevant laws and regulations related to paid search marketing.
• Continuously evaluate and recommend new tools and technologies to improve the paid search marketing strategy.
• Provide guidance and support to junior team members to ensure their professional development and growth.
• Represent H&R Block at industry events and conferences to stay connected with the latest trends and developments in paid search marketing.

Equal Opportunity Employer

H&R Block is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.