Specialist Campaign Operations - Digital And Cx

Summary

Support development and execution of email marketing campaigns within Salesforce Marketing Cloud for the Digital and Client Experience organization. Serve as a bridge between creative, marketing, client intelligence and technical teams to ensure timely, high quality, personalized campaign delivery and operational rigor in a hybrid office model.

Responsibilities

• Plan and execute end-to-end email campaigns from briefing to deployment.
• Build and optimize responsive modular templates using HTML, CSS, and SFMC tools.
• Perform QA across devices, rendering, links, segmentation, and tracking.
• Manage audience segmentation using Data Extensions, SQL, Queries, and Audience Builder.
• Support setup of journeys, triggered sends, automations, and multi channel orchestration in SFMC.
• Troubleshoot dynamic content, AMPscript, rendering issues, and data discrepancies.
• Coordinate reviews, approvals, and vendor relationships for campaign builds.
• Execute A/B tests and recommend data driven optimizations.
• Track timelines, document requirements, and communicate risks to stakeholders.

Requirements

• Minimum 2 years of hands on experience with Salesforce Marketing Cloud.
• 2+ years of campaign development experience using HTML and AMPscript.
• Strong knowledge of CRM, email marketing, and digital client engagement.
• Advanced Excel skills including VLOOKUP and pivot tables.
• Experience with Google Analytics and campaign reporting.
• Ability to build segmentation logic and personalization using AMPscript and dynamic blocks.
• Proven experience with QA processes and A/B testing.
• Strong project management, documentation, and communication skills.