Head of Brand & Digital Marketing

Position Overview

Union Square & Co. is seeking a highly motivated, energetic, and creative Marketing Manager for titles across its publishing program—including adult, kids, and gift & specialty products. In this role, you will develop and execute title‐specific marketing strategies, support sell-in at accounts, boost awareness among trade partners, and drive sell-through to consumers.

Key Responsibilities

• Create and execute marketing plans for select key titles, including consumer and trade advertising and promotions (digital & print), pre-publication outreach, preorder campaigns, giveaways, and downloadables.
• Develop and execute social media, brand partner, and influencer strategies to enhance engagement and readership for both individual titles and authors.
• Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
• Collaborate with Publicity, Marketing Design, and School & Library teams to create cohesive strategies that drive results.
• Communicate marketing initiatives and plans through internal and external meetings, including author meetings and regular email updates.
• Provide copy and design direction for digital assets, ads, sell sheets, and promotional materials.
• Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences.
• Contribute to acquisition marketing plans.

Required Qualifications

• 4-year college degree or equivalent work experience.
• 5+ years of publishing marketing experience, with a focus on digital and/or ecommerce marketing. Adult lifestyle and non-fiction experience a plus.
• Proven track record of developing and managing marketing initiatives within established deadlines and budgets.
• Strong knowledge of digital marketing strategies and tactics.
• Excellent interpersonal skills with the ability to work across departments and with external vendors and freelancers.
• Exceptional written and oral communication skills with keen attention to detail and the ability to handle multiple projects simultaneously.
• Confidence in communicating with authors, agents, media, and in-house colleagues.

Benefits & Perks

• Medical, dental, and vision coverage
• Basic and supplemental life insurance
• Short-term and long-term disability, accidental death and dismemberment, and critical illness coverage
• Hospital indemnity and long-term care coverage
• Health and dependent care FSA
• Commuter benefit plan and employee assistance program
• Tuition reimbursement and travel assistance
• 401(k) plan and discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays, plus generous sick leave)
• Group discounts on auto & home insurance and legal services