Associate Director - Flights Marketing (Bangkok-based, relocation provided)

Position Overview

Agoda, a global travel leader where data and technology fuel innovation, is looking for an Associate Director - Flights Marketing. In this role, you will help shape and execute strategy for growing Agoda’s Flights business, working in a diverse, data‐driven environment that connects people to destinations and experiences worldwide.

Key Responsibilities

• Co-own the flights PnL with Product counterparts
• Define the overall Marketing Strategy for the Flights Vertical
• Execute the strategy: spearhead development, execution, and optimization to grow Agoda’s Flights business across various channels (e.g., CRM, Paid Performance marketing, pricing)
• Guide, coach and manage a team of analysts and managers
• Conduct end-to-end analysis of complex datasets related to channel performance, user behavior, and market trends, turning raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to evaluate campaign effectiveness and drive data-based decisions
• Partner with various business functions – especially Marketing Accommodation, Flights Product, and Flights Supply – to identify opportunities and interpret trends using tools like SQL and Tableau
• Monitor and report on business initiative effectiveness, offering insights and recommendations for continuous improvement
• Communicate complex findings, performance updates, and strategic recommendations clearly to key stakeholders including senior management
• Lead, mentor, and develop your team while participating in hiring and onboarding new talent

Required Qualifications

• 10+ years of relevant experience in data analysis or projects involving big data – preferably in tech, e-commerce, or digital marketing, with experience in strategic consulting and negotiating with C-level executives
• Bachelor's degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance
• Data-Driven Approach: Strong analytical skills to translate data into actionable insights and impactful recommendations
• Advanced proficiency in SQL
• Strong Communication Skills: Exceptional written and verbal abilities, with experience creating visually appealing presentations
• Stakeholder Management: Proven ability to effectively communicate, influence, and persuade at different levels, including Senior Management
• People management experience, including hiring, coaching, and developing team members
• Entrepreneurial Mindset: Proactive with a strong sense of ownership and a get-it-done attitude

Preferred Qualifications

• Experience in digital or social media marketing
• Experience in the online travel or e-commerce industry
• Experience specifically within the flights industry
• Familiarity with hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis