Free People Digital Marketing Associate Manager - SEO at Free People Philadelphia, PA

Position Overview

Free People Digital Marketing Associate Manager - SEO – Philadelphia, PA.

Free People is seeking a passionate and analytical Digital Marketing Associate Manager SEO to join our growing team. In this role you will be responsible for developing and managing the SEO strategy for Free People, Free People EU, and FP Movement. You will work closely with technology, merchandising, editorial and site experience teams. This role is perfect for individuals who love working with data, diving into trends and competitive insights, and turning complex information into actionable strategies. Please note this role is focused on driving the strategic direction for our SEO program with partner support for technical execution.

Key Responsibilities

• Partner with Paid Media Associate Director to lead SEO efforts and serve as Free People’s in-house organic search expert.
• Translate key business needs, category priorities, and industry trends into tangible plans for SEO activations and updates.
• Evaluate keyword coverage for current or net-new themes, products, and/or categories.
• Identify gaps and areas of expansion to build and bolster non-brand coverage.
• Own the SEO KPI framework and reporting suite, helping the digital marketing team understand performance trends (weekly, monthly, quarterly, etc.).
• Develop strong cross-team relationships with merchandising partners to highlight rising trends and business opportunities through SEO.
• Partner with editorial and content teams on updates including SEO copy blocks, meta data, blog articles/videos, and product titles.
• Support ad-hoc keyword research, competitive deep dives, and SEO copywriting as needed.
• Coordinate with the central SEO team on technical recommendations and rollouts; work cross-functionally on monthly site crawls to address any issues.
• Assist with site navigation updates ensuring adherence to SEO best practices.
• Stay up-to-date on SEO best practices, algorithm changes, and SERP shifts, and inform internal stakeholders on how industry changes may impact performance.

Required Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of hands-on experience driving SEO strategy, ideally for an eCommerce or D2C brand (brand or agency experience welcome).
• Strong analytical skills with the ability to interpret and translate data into actionable strategies.
• Proven track record of leading multiple, complex projects simultaneously.
• Excellent verbal and written communication skills with experience influencing cross-department partners (Merchandising, Technology, Web Production, etc.).
• A passion for the business, a deep understanding of the Free People brand, and a commitment to contributing to company growth and success.
• Experience with SEO tools such as SEM Rush, Screaming Frog, Lumar, Google Search Console, Looker Studio, and Google Analytics.
• Understanding of the Paid Search space and the interplay between organic and paid strategies.

Benefits & Perks

• URBN offers comprehensivePerks & Benefitsto employees.
• Benefits may include medical, dental, vision, PTO, generous employee discounts, retirement savings, and much more.
• Availability and eligibility for specific benefits may depend on your location and employment status.