Product Marketing Manager - Platforms and Services
Direct Supply, Inc.10 months ago
Milwaukee, WI, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to improve the lives of millions of seniors and their caregivers. In the Product Marketing Manager - Platforms and Services role, you will own the development and execution of go-to-market strategies that drive technical product adoption, retention, and growth for Direct Supply’s technology solutions. By leveraging a growth mindset and collaborating across Product, Sales, Marketing, and Customer Success, you will translate customer insights into impactful product narratives and lifecycle programs that elevate our value in the senior living market and achieve measurable business outcomes.
Key Responsibilities
- Define and execute go-to-market strategies that drive rapid adoption, expansion, and retention of Direct Supply technology and services solutions.
- Craft clear, compelling product positioning and messaging that differentiates our solutions and resonates with target senior living customers.
- Deliver high-impact enablement materials—including pitch decks, case studies, and competitive resources—to improve sales team effectiveness and accelerate win rates.
- Conduct market, customer, and competitive research to uncover actionable insights that shape product strategy and inform marketing execution.
- Track adoption, onboarding speed, campaign impact, and customer engagement using performance data to optimize tactics and maximize lifecycle retention.
- Lead cross-functional alignment with Product, Sales, Marketing, and Customer Success through standardized GTM playbooks and collaborative forums.
- Represent Marketing in strategic planning and leadership meetings to ensure clear prioritization and measurable market impact.
Required Qualifications
- Champions Innovation – Propels teams to unlock value with cutting-edge, tech-enabled innovations and leads with an entrepreneurial mindset.
- Communicates Effectively – Develops and delivers impactful communications for diverse audiences, capturing attention and guiding discussions.
- Balances Stakeholders – Clearly identifies internal and external needs while navigating competing priorities with fairness and integrity.
- Deals with Ambiguity – Adapts smoothly to change and thrives in uncertain environments, maintaining composure and productivity.
- Demonstrated ability to translate market insights into strategic messaging that fuels product growth and differentiation.
- Strong technical aptitude in digital-first marketing channels and campaign performance analytics.
- Excellent ability to manage multiple priorities and deliver results in a fast-paced, cross-functional environment.
- 8+ years of experience in product marketing, go-to-market strategy, or related roles within technology product organizations.
- Proven track record of developing positioning, messaging, and enablement programs that drive measurable revenue and adoption impact.
- Strong ability to influence cross-functional teams, ensuring alignment and effective execution across departments.
- Proficiency in leveraging AI-driven insights, analytics, and digital-first GTM strategies to guide decision-making.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both internal and customer-facing content.
Benefits & Perks
- Generous benefit package available.
Required Skills
Analytical Skills
Go-to-Market Strategy
Technical Aptitude
Innovation
Product Marketing
Effective Communication
Cross-functional Leadership
Customer Engagement
Stakeholder Management
Digital-first Marketing