Senior Manager- Global Service Marketing

Senior Manager, Global Service Marketing

Overview

The Senior Manager of Global Service Marketing leads the development and execution of service marketing programs for the Waters Advanced Diagnostics Division, strengthening customer loyalty, reinforcing the value proposition of service offerings, and driving demand to increase service attachment across all regions.

Location

Remote

Responsibilities

• Develop and implement comprehensive marketing plans for the core and value‑add service portfolio tailored to clinical customer segments.
• Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates at and beyond point of instrument sale.
• Partner with product management to ensure alignment and positioning of service offerings to the needs of clinical customers for lab automation, microbiology, molecular diagnostics, liquid chromatography & mass spectrometry solutions.
• Translate value propositions into high‑impact messaging, compelling marketing collateral, and effective selling tools.
• Lead multi‑channel campaigns to drive demand for platform service plans and value‑add services including training, compliance services, software implementation, and informatics solutions.
• Analyze install base data, competitive service offerings, and market trends to identify growth opportunities, segmentation strategies, and unmet customer needs.
• Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives.

Qualifications

• Bachelor’s degree: in marketing, business, science, or a related field.
• 5+ years: of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry.
• Demonstrated success: in driving service attachment, contract renewals, and developing value‑based marketing campaigns.
• Familiarity: with clinical laboratory workflows, regulatory requirements, and diagnostics market.
• Experience: with CRM and service management software.
• Experience: leading cross‑functional projects in a matrix organization.
• Ability: to travel domestically and internationally as needed.

Equal Opportunity Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Salary Range Information

Salary range is commensurate with experience and role requirements. Pay is based on the role and necessary skills; ranges are determined by location, labor laws, and collective bargaining agreements. Information is available from the career site.