E-commerce & Social Media Marketing Manager
Job Description
Job Title
E-commerce & Social Media Marketing Manager
Location
Sacramento, California, US
Job Description
Our client is looking for a dynamic and results-oriented E-commerce & Social Media Marketing Manager to drive online sales and brand engagement. This hybrid role offers a blend of remote flexibility and in-office collaboration. You will be responsible for developing and executing comprehensive digital marketing strategies across various e-commerce platforms and social media channels.
Your Responsibilities
- Managing social media campaigns
- Optimizing website content for search engines and conversions
- Analyzing performance metrics
- Identifying new growth opportunities
- Collaborating closely with creative, merchandising, and product teams to ensure brand consistency and maximize campaign effectiveness
- Managing the social media calendar
- Creating compelling content
- Engaging with the online community
- Overseeing paid social advertising budgets
Qualifications
The ideal candidate will have a deep understanding of current social media trends, e-commerce best practices, and digital advertising tools. A proven track record of increasing website traffic, conversion rates, and customer engagement is essential. Expertise in SEO/SEM, email marketing, and affiliate marketing is also highly valued.
This role requires strong analytical skills to track, measure, and report on campaign performance using tools like Google Analytics, social media insights, and e-commerce platform analytics. You will identify key performance indicators (KPIs) and provide actionable insights to drive continuous improvement. The ability to stay ahead of digital marketing trends and adapt strategies accordingly is crucial.
Education and Experience
Degree: A Bachelor's degree in Marketing, Business, Communications, or a related field is required.
Experience: 5+ years of experience in e-commerce and social media marketing.
Platforms: Proficiency in e-commerce platforms (e.g., Shopify, Magento) and social media management tools (e.g., Hootsuite, Buffer) is necessary. Experience with graphic design tools or video editing is a plus.