Marketing Coordinator

Position Overview

The Marketing Coordinator plays a key role in executing day-to-day marketing initiatives across three fast-growing healthcare and wellness brands: Dr. Ferrer BioPharma, Ferrer Pulmonary Institute, and Moxie Health Group.

This position is ideal for a team member who has proven themselves as an intern and is now stepping into a more accountable, ownership-driven role. The Marketing Coordinator will support campaign execution, content development, event coordination, and brand consistency across digital platforms and community outreach efforts.

This is not a passive assistant role — it is an active, hands-on position for someone ready to grow into a strategic marketing professional by mastering execution, organization, and creative production.

Key Responsibilities

• 1. Social Media & Digital Execution
• Coordinate and publish social media content across Instagram, TikTok, LinkedIn, YouTube, and Facebook for all three brands.
• Support short-form video creation including filming, editing, captioning, and trend-based content development.
• Monitor engagement (comments, DMs, shares) and maintain daily community interaction.
• Assist with influencer coordination, PR outreach, and campaign follow-up tracking.
• Prepare weekly analytics summaries and recommend improvements based on performance.
• 2. Content & Creative Asset Development
• Design branded marketing materials (flyers, signage, brochures, event collateral) using Canva and Adobe with approved templates.
• Assist with blog promotion, newsletter formatting, and patient-facing educational content.
• Maintain accuracy across all online brand touchpoints (bios, LinkTrees, directories, Google Business Profiles).
• Organize creative files, ensuring assets are properly labeled and accessible in Google Drive.
• 3. Events, Conferences & Field Marketing
• Support planning and logistics for trade shows, conferences, health fairs, and community activations.
• Prepare event kits including banners, printed materials, product samples, QR codes, and giveaways.
• Assist with post-event deliverables such as recap content, photo uploads, and marketing impact summaries.
• Participate in grassroots outreach efforts to build partnerships with clinics, gyms, pharmacies, schools, and wellness groups.
• 4. Marketing Operations & Project Support
• Maintain marketing calendars, campaign checklists, and internal project timelines.
• Support market research across healthcare trends, competitor positioning, and Amazon/e-commerce performance.
• Assist with Amazon listing updates, keyword tracking, and review monitoring for BioPharma products.
• Coordinate with external vendors and contractors as needed (print, influencers, freelancers).
• 5. Internal Culture & Employer Brand Support
• Assist with internal communications including employee highlights, celebrations, announcements, and newsletters.
• Support planning for staff events, appreciation moments, and team culture initiatives.
• Help capture behind-the-scenes content that reflects company mission and community.

Performance Standards & Key Metrics (Coordinator Expectations)

• 1. Content & Posting Consistency

Maintain a consistent publishing schedule across brands with a goal of:

• 4–6 posts per week per account
• Aligned with the content calendar
• 2. On-Time Marketing Execution

Complete assigned marketing tasks, deliverables, and event prep deadlines with a minimum:

• 95% on-time completion rate
• 3. Engagement & Growth Contribution

Support improved audience engagement through trend-based content and community management, contributing to:

• 5–10% increase in social engagement quarterly (team-based KPI)
• 4. Creative Accuracy & Brand Quality

Produce polished, brand-aligned assets requiring minimal revisions, achieving:

• 90% approval within 1–2 review rounds
• 5. Event & Campaign Readiness

Ensure all event materials and campaign deliverables are organized, complete, and delivered without last-minute gaps, with:

• 100% event kit readiness at least 3 days prior to major events

Qualifications

• 1–2 years of experience in marketing, content creation, or social media (internships included).
• Strong proficiency in Canva; basic video editing skills (CapCut, InShot, etc.) preferred.
• Knowledge of platform best practices across Instagram, TikTok, and LinkedIn.
• Comfortable managing multiple brands, deadlines, and creative workflows.
• Highly organized, detail-oriented, and eager to grow into a larger strategic marketing role.
• Bilingual (English/Spanish) is a plus.

Why This Role Matters

This position is essential to keeping marketing execution consistent, creative, and organized across three rapidly expanding companies. The Marketing Coordinator helps ensure that each brand shows up professionally, stays visible online, and continues building trust with patients, partners, and consumers.

Benefits

• Company contribution of 50% toward employee health, dental, and vision insurance premiums.
• Supplemental health benefits, including life insurance.
• Comprehensive paid time off (PTO) package.
• Seven (7) paid company holidays.