<section style="background:#f8f9fa; padding:20px; border-radius:8px; margin:20px 0;">
  <h2 style="color:#34495e; font-size:1.2em; margin:20px 0 10px 0;">Key Responsibilities</h2>
  <ul style="padding-left:20px; margin:10px 0;">
    <li style="margin:8px 0;">
      <strong>Marketing Plans &amp; Execution</strong>
      <ul style="padding-left:20px; margin:10px 0;">
        <li style="margin:8px 0;">Development and execution of comprehensive marketing plans and hands-on program management of demand and lead generation tactics, to include all online and offline channels (<em>.com, .net, Client apps, search, email, direct mail, paid media, cross-channel, bill statement, service centers, events, etc.</em>)</li>
        <li style="margin:8px 0;">Cross-functional coordination across partner, corporate, divisional, regional and 3rd party service providers/vendors</li>
        <li style="margin:8px 0;"><strong>Marketing budget development</strong> and expense management</li>
      </ul>
    </li>
    <li style="margin:8px 0;">
      <strong>Sales Channel Development</strong>
      <ul style="padding-left:20px; margin:10px 0;">
        <li style="margin:8px 0;">Development and ongoing support of alternate sales channels</li>
        <li style="margin:8px 0;">Channels include, but not limited to, Client service centers, Care, in-home tech support, regional promotional events, and Client mobile applications</li>
      </ul>
    </li>
    <li style="margin:8px 0;">
      <strong>Program Analysis</strong>
      <ul style="padding-left:20px; margin:10px 0;">
        <li style="margin:8px 0;">Development and support of all required program and campaign tracking methodologies</li>
        <li style="margin:8px 0;">Ongoing weekly, monthly and holistic campaign and channel performance and analysis</li>
      </ul>
    </li>
  </ul>
</section>

Marketing Manager II

Job Description

Key Responsibilities

Required Skills