Marketing Operations Manager

Position Overview

The Marketing Operations Manager oversees digital marketing performance, brand standards, creative approvals, and marketing workflow for the Southwest region. This role ensures accuracy across websites, ILS listings, digital advertising, and reputation platforms while providing strategic guidance, reporting on key KPIs, and managing the Marketing Coordinator. The position partners closely with Regional Managers, site teams, and vendors to maintain a high-performing and consistent marketing presence. Compensation: $85,000 - $100,000 DOE.

Key Responsibilities

• Maintain accuracy across websites, ILS listings, and digital ads
• Review PPC/SEO reporting and recommend optimizations
• Approve major website updates, campaigns, and creative assets
• Ensure branding, ADA compliance, and SEO best practices
• Lead reputation strategy across Google, Yelp, and ILS platforms
• Respond to escalated reviews and monitor sentiment trends
• Approve survey content and deploy review request campaigns
• Manage workflow distribution between Manager and Coordinator
• Maintain SOPs and quality standards
• Support Regional Managers and site teams with marketing guidance
• Partner with Operations, HR, IT, Training and other departments
• Meet with digital vendors to resolve issues and improve performance
• Supervise and mentor the Marketing Coordinator, approving content and supporting prioritization

Required Qualifications

• 4-7 years marketing experience (multifamily required; digital-focused preferred)
• Knowledge of websites (Yardi/RentCafe), ILS platforms, PPC/SEO, GA4, Marketing IQ, Canva/Adobe Creative Cloud, SOCi (a plus), and Monday
• Strong communication, analytical skills, and attention to detail
• Experience leading or mentoring junior staff

Benefits & Perks

• 401(k) with matching
• Medical, dental, and vision insurance
• Health savings account
• Life insurance
• Paid time off

For 100 years, Picerne Real Estate Group has been a leader in multifamily property development and management. If you are a motivated individual passionate about training and enhancing team career growth, we would love to hear from you!