Director of Marketing

Position Overview

Sacramento Republic FC is one of the most dynamic and community-driven clubs in American soccer and is entering a transformational era with the development of a new stadium in the heart of California’s capital. As the Club embarks on this next chapter, the Marketing Department will play a critical role in driving growth, revenue, and long-term brand affinity. The Director of Marketing will lead the development and execution of the Club’s marketing strategy with a strong emphasis on paid media, growth, and performance marketing – ensuring the brand is consistently and purposefully represented across all touchpoints.

Key Responsibilities

• Own and lead the day-to-day marketing strategy aligned to organizational and revenue goals.
• Translate the VP of Marketing’s vision into clear plans, priorities, and execution.
• Partner closely with the Creative Studio Lead to align creative direction, messaging, and media strategy.
• Lead paid media strategy across digital channels including social, search, display, and video.
• Manage paid media budgets, pacing, and performance with a focus on efficiency and results.
• Build and execute full-funnel strategies that support awareness, consideration, and conversion.
• Establish clear marketing metrics and reporting standards across campaigns and channels.
• Build and maintain reporting that communicates performance, insights, and recommended actions.
• Partner with ticketing and revenue teams to support ticket sales, memberships, and key moments.
• Lead campaign planning and execution across paid, owned, and earned channels.
• Own seasonal planning, campaign roadmaps, and marketing calendars.
• Manage agency and vendor partners as needed.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent professional experience.
• 7–10+ years of marketing experience with demonstrated leadership responsibility.
• Strong hands-on experience in paid media and performance marketing.
• Proven ability to manage budgets and interpret performance data.
• Experience building and scaling full-funnel marketing strategies.
• Strong understanding of brand, creative, and storytelling principles.
• Excellent collaboration skills across creative, revenue, and cross-functional teams.

Benefits & Perks

• Full-time, exempt position.
• Medical, Dental, Vision, Life, Disability Insurance
• 401(k) with employer match
• Generous PTO, Sick Leave, and Paid Parental Leave