GDI- Director of Retail Marketing

Position Overview

Great Day Improvements – Director of Retail Marketing
We’re seeking a strategic and results-driven Director of Retail Marketing to lead our national retail marketing and lead generation efforts. This role is responsible for developing, executing, and optimizing an integrated retail marketing strategy that drives qualified leads, brand visibility, and ROI through in-store activations, events, and partnership marketing programs across our retail footprint. The Director will lead and mentor a high-performing team of Regional Event Managers (REMs) and Event Managers (EMs), ensuring consistent execution and continuous improvement of initiatives in a home improvement retail environment. Base Salary: $110-$120K with Lucrative Bonus Structure!

Key Responsibilities

• Develop and implement scalable, data-driven retail lead generation strategies aligned with national and regional sales targets.
• Oversee execution of in-store marketing activations, retail partnerships, and customer engagement campaigns across home improvement retail locations.
• Manage the national retail marketing calendar including campaign planning, promotional events, and seasonal initiatives.
• Ensure operational consistency and brand alignment across all markets to maximize customer impact and program ROI.
• Lead, coach, and inspire a distributed team of REMs and EMs, fostering a high-performance, customer-first culture.
• Collaborate with HR and regional leaders on hiring, onboarding, and performance management to adequately staff key markets.
• Develop and deliver training programs and playbooks for field teams to succeed in retail environments.
• Define and track key performance indicators (KPIs) such as lead volume, conversion rates, ad spend efficiency, and ROI.
• Utilize reporting tools to analyze trends, identify growth opportunities, and make data-driven recommendations.
• Conduct regular field visits and performance reviews to assess program effectiveness and coach field teams.
• Drive continuous improvement by developing and refining SOPs, event execution guides, and training materials.
• Partner with Sales, Field Operations, Creative, and Product Marketing to develop compelling in-store signage and promotional materials.
• Support large-scale retail events and trade shows by coordinating logistics and marketing support.
• Lead internal communications for the retail marketing department on a regular basis.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5–7+ years of experience in retail, event, or field marketing – ideally within home improvement, building materials, or consumer services.
• Proven experience leading multi-location teams with a track record of delivering strong marketing ROI.
• Strong understanding of retail customer behavior and in-store engagement.
• Proficiency in Microsoft Office Suite; familiarity with CRM, marketing automation, and analytics platforms (e.g., Salesforce, Power BI, HubSpot) preferred.
• Excellent project management and organizational skills with the ability to manage multiple priorities and timelines.
• Willingness and ability to travel 30–60% nationwide.

Benefits & Perks

• Competitive Compensation Package
• Medical, Dental, Vision & Disability Coverage
• 401(k) Plan
• Flex Spending Account
• Other attractive benefits and perks