Senior Marketing Data Analyst

Position Overview

Driving Rocket's Data-Driven Marketing Strategy – At Rocket, we're not just analyzing data—we're transforming it into strategic insights that propel our marketing efforts to new heights. In a digital landscape where every marketing dollar counts, this critical Senior Marketing Analytics role empowers teams by translating complex data into clear, actionable narratives that guide our multi-channel marketing approach and drive unprecedented growth.

Key Responsibilities

• Translate full-funnel data into actionable insights and compelling narratives that guide marketing strategy and identify optimization opportunities.
• Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion.
• Design and execute incrementality tests to evaluate the effectiveness of campaigns, channels, and messaging.
• Partner closely with marketing teams to set campaign objectives, define KPIs, and report on performance.
• Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, campaign effectiveness, and overall marketing ROI.

Required Qualifications

• Bachelor’s degree or higher in statistics, economics, computer science, or a related field.
• 5+ years of experience as a data analyst or data scientist specifically supporting marketing or advertising teams.
• Skilled in SQL, Python or R, and analytics tools like Power BI, AWS, Amplitude; Sprout experience is a plus.
• Solid background in statistical analysis, predictive modeling, and experimental design.
• Strong problem-solving and critical thinking skills.
• Experience with large and complex datasets, including unstructured data.
• Excellent communicator, able to make technical topics clear for any audience.

Preferred Qualifications

• Master’s degree or MBA.
• Consulting experience providing analytical insights to marketing teams.
• Proven ability to connect analytics to marketing strategy—shaping campaigns, channel mix, and audience segmentation.
• Experience with marketing attribution, customer journey analytics, multi-touch analysis, and demonstrating business impact through data.
• Expertise in analyzing and optimizing multi-channel marketing strategies and integrating data from multiple sources.
• Experience architecting data solutions to ensure proper capture of audience segmentation and campaign performance metrics.
• Comfortable with marketing tech stacks and integrating diverse data sources.
• Knowledge of agile project management.
• Advanced technical skills in Python, R, SQL, Power BI, AWS, Amplitude, Adobe Analytics and Sprout Social.
• Hands-on experience with machine learning, cloud analytics, performance measurement, and attribution technologies.

Benefits & Perks

• Health Benefits: Comprehensive medical, dental, and vision plans.
• Well-being Support: Programs to support you and your family’s health and wellness.
• Career Growth: Opportunities for professional development and advancement.
• Inclusive Culture: Work alongside leading industry professionals in a diverse and supportive environment.