Email & Lifecycle Marketing Manager

Position Overview

At Greenhouse, our mission is to make every company great at hiring by attracting and nurturing exceptional talent. As the Email & Lifecycle Marketing Manager, you will own the strategy and execution of our email marketing programs while partnering with demand generation to shape multi-channel nurtures. You’ll deliver personalized, engaging messaging across the buyer journey and manage integrated campaigns that bring together cross-functional teams. Join us to do the best work of your career solving meaningful problems with remarkable teams.

Key Responsibilities

• Build, execute, and optimize full funnel email strategies including drip campaigns and nurture engagement streams.
• Define goals and KPIs for email marketing programs and report on metrics such as engagement, MQLs, influenced pipeline, and conversion rates.
• Collaborate with the demand generation team to design strategies for nurturing audiences on paid advertising channels.
• Establish processes for cross-functional integrated marketing and large “big rock” campaigns through effective project management.
• Lead campaign production from copywriting, segmentation, testing, QA, launch to performance analysis.
• Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, AI email strategies) to optimize results.
• Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and maintain overall database health.

Required Qualifications

• 3-5 years of experience in email, lifecycle, or growth marketing within a B2B SaaS or technology environment.
• Hands-on experience with marketing automation platforms (e.g. Marketo or similar).
• Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices.
• Demonstrated success managing nurture programs and executing marketing campaigns.
• Proven project management skills in leading marketing campaigns from ideation through execution.
• Excellent writing and editing skills with a focus on customer-centric, conversion-focused messaging.
• Data-driven mindset with the capability to set KPIs and report on campaign performance.
• Experience working cross-functionally with sales, product marketing, and operations teams.
• Familiarity with data privacy regulations such as GDPR and CAN-SPAM.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Preferred Qualifications

• Experience with lead scoring, ABM collaboration, and personalization at scale.
• A unique background or transferable skills that enhance your ability to excel in this role.

Benefits & Perks

• Comprehensive medical, dental, and vision insurance plans.
• Basic life insurance and mental health resources.
• Financial wellness benefits and a fully paid parental leave program.
• Short-term and long-term disability coverage, a 401(k) plan with company match, up to 14 scheduled paid holidays, and up to 80 hours of paid sick leave.
• Flexible vacation accrual for non-exempt employees and flexible PTO for exempt employees.
• Compensation:The national pay range for this role is$84,000 - $122,000. Additional compensation may include stock option awards, bonuses, merit increases, and potential sales commissions.